Carla Silva

Sales & Marketing expert with 20+ years of experience driving business growth through strategic communication, market intelligence, and deep customer insights. Currently operating as a Freelance Senior SDR, specialized in outbound prospecting, appointment setting, and building high-quality sales pipelines. Proven track record in identifying C-level decision-makers, rigorously qualifying leads, and aligning prospecting strategies with business objectives to maximize conversion rates and consistently deliver sales-ready opportunities.

SDR Freelancer at Self-employed (2023-01 – Present)

• Opportunity Generation: Outbound prospecting and technical qualification of ICPs
• Pipeline Management: Meeting scheduling (MQL/SQL) and systematic CRM follow-up
• Revenue Synergy: Aligning Sales and Marketing strategies to optimize funnel conversion rates
• Strategic Insights: Analyzing sales KPIs and performance metrics to drive continuous commercial improvement

Account Manager at Cleveris (2019-01 – 2023-12)

• Full-Cycle Sales: End-to-end funnel management from outbound to closing
• Lead Conversion: Strategic MQL/SQL scheduling and high-impact qualification
• Consultative Selling: Client-centric proposals focused on pain point resolution
• Account Management: Post-sales satisfaction, retention, and LTV growth

Sales and Marketing Assistant at Atlax (2017-01 – 2019-12)

• Lead Gen & Prospecting: Identifying, generating, and qualifying new business opportunities
• Pipeline Management: Strategic meeting scheduling and MQL to SQL conversion
• Commercial Alignment: Aligning Sales and Marketing to scale business growth

Inside Sales at Arrow (2014-01 – 2016-12)

Sales and Marketing Assistant at Albora (2009-01 – 2012-12)

Inside Sales at Cisco Systems (2002-01 – 2005-12)

Inside Sales at 3Com (2000-01 – 2002-12)

Bachelor's Degree in Social and Cultural Communication – Universidade Católica Portuguesa