Carolina Garcia

Brand identity designer with 20+ years of experience delivering clean, typographically precise visual systems for clients across fashion, gastronomy, biotech, trade shows, and commercial spaces in the US and Europe. Specialist in logo design, corporate identity, print and digital from strategic brief to production-ready files.

Brand Designer at CG Design (2024-06 – Present)

• Brand identity, logo design, and visual communication across sectors.
• Clients in hospitality, gastronomy, beauty, events, and corporate.

Head Graphic Designer / Creative Director at Pam Bristow, LLC (2020-01 – 2024-05)

• Full creative direction: brand identity, print collateral, digital assets.
• End-to-end project management from client brief to final delivery.
• Grew client portfolio by 30% through strategic creative positioning.
• Coordinated with copywriters, photographers, and web developers.

Head Graphic Designer – Latin America at Fiorucci Italy (2016-12 – 2018-06)

• Directed all print and accessories design for Latin American collections.
• Developed 500+ designs per season maintaining brand consistency.

Freelance Graphic Designer at Independent (2007-03 – 2016-12)

• Brand identity, print and marketing design for beauty, music, and hospitality.
• Built long-term client relationships through consistent creative output.

Visual Merchandising Graphic Designer at Uribe Industrial (2005-03 – 2007-02)

• Window displays and in-store graphics for Chevignon, Esprit, Americanino, Naf Naf.
• Translated brand guidelines into compelling retail visual narratives.

Bachelor in Graphic Design – Universidad Pontificia Bolivariana (1999 – 2004)