Digital Content Executive / Marketing Specialist
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Responsible for the internal and external communications strategy across a veterinary group, managing corporate communications, social media, intranet and website content, monthly newsletter, CSR campaigns and multimedia production. Create and distribute content covering clinical cases, scientific developments, corporate news, events, research projects, acquisitions, investments and other key developments, ensuring clear and engaging communication with veterinary professionals, industry stakeholders and wider audiences. Lead the end-to-end development and management of websites for veterinary practices across the group, overseeing content strategy, copywriting, photography, SEO, website optimization and digital analytics.
Manage website launches and tracking infrastructure, including Google Analytics, Google Search Console and Google Tag Manager, while ensuring strong brand positioning, user experience and online visibility.
Digital Content Executive / Marketing Specialist at IVC Evidensia (2022-02 – Present)
Responsible for the internal and external communications strategy across a veterinary group, managing corporate communications, social media, intranet and website content, monthly newsletter, CSR campaigns and multimedia production. Create and distribute content covering clinical cases, scientific developments, corporate news, events, research projects, acquisitions, investments and other key developments, ensuring clear and engaging communication with veterinary professionals, industry stakeholders and wider audiences. Lead the end-to-end development and management of websites for veterinary practices across the group, overseeing content strategy, copywriting, photography, SEO, website optimization and digital analytics.
Manage website launches and tracking infrastructure, including Google Analytics, Google Search Console and Google Tag Manager, while ensuring strong brand positioning, user experience and online visibility.
Content Producer at Multiple projects on a freelance and temporary contract basis (2016-11 – Present)
Content production, translation and story writing on several topics including e-commerce, sustainability, investment banking, personal finance and businesses for multiple companies in several countries.
Accounts Receivables/Support Officer at Ideia Hub (2020-02 – 2021-02)
Monitor accounts and incoming payments; resolve clients' billing issues and queries; verify and allocate payments to invoices; generate financial statements and reports; follow up with customers to ensure timely receipt of payment. Project management as assigned / Translations and content production.
Account Manager at Webhelp Payment Services (2019-01 – 2020-02)
Data Steward at Veeva Systems (2017-07 – 2018-02)
Transaction Specialist at TATA Consultancy Services (2017-03 – 2017-07)
Management of retail rebates programs for Microsoft, which involves multiple task such as knowledge transfer, documentation updates, calculations, queries responding, etc.
Research Analyst at Wealth X (2016-06 – 2016-10)
Collections Specialist/Key Account Manager at Avis Budget Group (2015-04 – 2016-06)
Communication manager at Mexican Honorary Consulate in Luanda (2013-10 – 2015-01)
Communication manager/ Consultant at Isaías Trindade Foundation (2013-08 – 2015-01)
Communication Manager / Consultant at Mestres & Serviços (2012-05 – 2015-01)
Journalist / Independent Content Producer at Multiple companies - Público (Daily Newspaper), Entusiasmomedia/ Plot Content Agency, Quercus (Association for the conservation and nature protection), Jornal i (Daily Newspaper) (2009-04 – 2012-05)
Masters in Economics in Economics – ISCTE Business School – Lisbon University Institute (2009-10 – 2011-11)
Bachelor in Social Communication in Social Communication – ISCSP - University of Lisbon (2004-10 – 2008-11)
