Evgeniia Lukanina

I have almost 5 years of experience in marketing in top-international FMCG companies as Froneri, P&G and Storck.

At my last job I worked as a brand manager and launched 2 new brands from scratch. Ready to explore new markets and apply my knowledge and expertise for new brand launches and their promotion and growth.

Responsibilities

• Ice-cream category and product development;
• Growth of brands MS despite of no media support;
• Growth of total market revenue with strong focus on overheads.

Key achievements

• Launch of 2 new ice-cream brands including the development of a product concept, packaging and developing marketing strategy;
• Brands strategy has been developed based on the results of G&L and price elasticity analyses with a detailed trade support plan for each client and new launches for 2024 have been confirmed;
• Ensured the growth of focus A brands (Milka, Oreo, Alpen Gold) through tactical support, brick and mortar promotion;
• Sales uplift in e-com and building brands knowledge due to content development and production, elaboration support plan in omnichannel / e-com clients, forecasting and evaluating the effectiveness of placements and expanding listings;
• Monterra brand communication building due to brand book, visual and message creation, own brand internet-page and rich-content for e-com stores development and revision of the strategy in HoReCa;
• More than 15 tenders were held for various types of procurement and marketing services, which allowed us to find more efficient suppliers and save marketing budget;
• In collaboration with purchasing and NPD teams, the transition to local packaging was made and about 80% of the ingredients were replaced with local ones.

Plekhanov Russian University of Economics, Moscow

Faculty of Economics, Customs and currency regulation

State University of Management, Moscow

Management, Marketing

Inholland University of Applied sciences, Haarlem

Marketing in the digital age