Director of Sales and Marketing at H10 - The One Monumental Palace (2026-02 – Present)
- Develop and implement sales and marketing strategies aligned with business objectives.
- Drive revenue growth through business development and key account management.
- Represent the hotel at industry events, trade shows, and client engagements.
- Lead the Sales & Marketing team, setting targets and monitoring performance.
- Collaborate with Revenue Management to optimise pricing and distribution strategies.
- Manage budgets, forecasts, and commercial performance reporting.
- Strengthen brand awareness through targeted marketing initiatives and strategic partnerships.
Director of Sales and Marketing at MS Hotels – MS Collection (2019-01 – 2026-01)
- Lead and manage the Marketing & Communications team across multiple hospitality brands
- Oversee all marketing initiatives: advertising, PR, press relations, social media, and digital campaigns
- Define and monitor commercial and marketing strategies for all hotel units
- Represent the group in industry events: fam trips, trade fairs, press visits
- Contribute to the group's strategic expansion and business development roadmap
- Develop and present business plans for new ventures and initiatives
- Support hotel pre-opening projects and liaise with operational teams
- Manage supplier negotiations and monitor market trends
Founder & Manager at New You, Lda (2017-06 – Present)
- Developed the brand and commercial strategy for a niche yoga lifestyle e-commerce store
- Designed collections and sourced products under private label and third-party brands
- Handled supplier negotiations, social media marketing, and customer engagement
- Managed finances, cash flow, and inventory
General Manager at Norgroup, Lda. (2013-06 – 2016-12)
- Defined and executed the commercial strategy for a wholesale décor & lighting business
- Managed client acquisition and partner relations
- Led financial and HR operations, including treasury management
Administrative & Commercial Director at Grupo MITC Investimentos (2011-02 – 2013-06)
- Strategic advisory to the Board
- Directed business development and market visits with foreign stakeholders
- Oversaw operations at Agromundo (Agro Services) and managed procurement, HR, and logistics
- Coordinated corporate events and public relations
Purchasing Director at Bricomat (2009-01 – 2010-12)
- Designed the purchasing strategy and supervised buyer teams
- Managed procurement processes for national and international suppliers
- Collaborated with marketing and sales teams on product launches and promotional campaigns
- Oversaw supply chain logistics and customs clearance
International Business Director (Export/Import) at Geonext (2003-02 – 2008-11)
- Led international expansion efforts targeting Angola, Cape Verde, Spain, and France
- Handled import operations, brand sourcing, and supplier negotiations (China, Italy, Germany, Sweden)
- Supervised logistics, customs formalities, and quality certifications (ISO 9001)
- Represented the company in global trade fairs and exhibitions
Trade & Investment Promotion Specialist at AICEP Portugal Global (1999-07 – 2002-07)
- Promoted Portuguese industry abroad and supported internationalization of local businesses
- Conducted market research and investment analysis (Spain, Brazil, Cape Verde, Netherlands, Morocco, Mozambique, Poland, Czech Republic)
