Hugo Mendes

Growth-oriented marketing professional with experience across digital marketing, brand strategy, communication and growth-focused initiatives. Experienced in supporting multi-channel campaigns, audience engagement, strategic positioning and client communication across multidisciplinary and fast-moving environments. Strong background in content, branding and business communication, with growing focus on AI-assisted workflows, campaign optimization, digital growth systems and modern marketing operations.

Growth Marketing & Client Strategy Specialist at Blue Bolt Agency (2026-03 – Present)

• Supported the transition towards a more sustainable and profitable client acquisition model.
• Contributed to the agency's strategic repositioning by identifying higher-value client segments.
• Validated new outreach approaches and market opportunities through research and direct client communication.

Sales and Development Representative at Blue Bolt Agency (2025-09 – 2026-03)

• Developed the project's marketing and communication strategy, contributing to regional development initiatives, entrepreneurial events and scientific research publications.
• Supported innovation and business development initiatives connected to regional growth and entrepreneurship.
• Contributed to communication, positioning and stakeholder engagement across institutional and regional projects.

Marketing & Regional Development Specialist at Polytechnic University of Guarda (2023 – 2025)

• Developed the project's marketing and communication strategy, contributing to regional development initiatives, entrepreneurial events and scientific research publications.
• Supported innovation and business development initiatives connected to regional growth and entrepreneurship.
• Contributed to communication, positioning and stakeholder engagement across institutional and regional projects.

Junior Growth Marketing Manager at Money Mouth Marketing (2022 – 2022)

• Worked across digital marketing, eCommerce growth initiatives and multi-channel advertising strategies.
• Developed experience with CRM systems, sales development workflows and performance-oriented marketing initiatives.
• Supported website management, campaign execution and audience-focused digital growth initiatives.

Marketing Manager at Territórios Criativos (2022 – 2022)

• Developed communication and positioning strategies supporting regional initiatives and public-facing marketing efforts.
• Supported stakeholder communication, branding initiatives and multi-channel marketing materials across regional projects.
• Supported communication strategy, content development and campaign-related execution across multiple projects.

Freelance Marketing & Branding Consultant at Self-Employed (2021 – 2023)

• Supported independent businesses through branding, digital marketing and audience-focused communication initiatives.
• Developed websites, positioning strategies and growth-oriented digital communication materials.
• Worked directly with clients across branding, content development and digital presence optimization.

MSc in Marketing & Communication – Polytechnic University of Guarda

Postgraduate Degree in Marketing & Communication – Polytechnic University of Guarda

Bachelor's Degree in Marketing – Polytechnic University of Guarda