Jorge Boiça

Creative designer with 15+ years of experience across advertising, digital design, social media, photography, video and visual content production. Currently specialising in AI-driven creative workflows, combining traditional design and art-direction experience with generative AI to create campaign concepts, advertising visuals, product imagery and polished branded content. Strong background in fast-paced agency and brand environments, with a practical focus on visual quality, brand consistency and production-ready execution.

Designer / Creative Designer at Fullsix Portugal (2016-01 – Present)

Advertising, digital and social content

• Develop creative concepts, key visuals and campaign assets for digital, social, web, press and out-of-home communication.
• Create branded visual content for consumer-facing campaigns, adapting ideas across formats while preserving visual consistency.
• Integrate generative AI into the creative process for concept exploration, image generation, product visualisation, controlled variations, retouching and compositing.
• Selected client/project experience includes Jogos Santa Casa / Placard and, across the wider portfolio, McDonald's, Adega Mayor, Stolichnaya, Tigra, Estoril Open and other consumer brands.

Creative Designer / Photographer / Videographer at Vodafone Portugal (2010-01 – 2016-12)

• Produced design, photography, video and digital content for Vodafone brand communication, events and online channels.
• Worked on projects including Vodafone Mexefest, Vodafone Paredes de Coura, Vodafone Rock in Rio Lisboa, Vodafone Music Rewards and commercial digital campaigns.
• Combined hands-on production with design and visual storytelling across web, social media, event and branded-content formats.

Communication Design & Multimedia – ETIC, Lisbon

Football Coach - UEFA Level I – FPF