Letícia de Sousa

Senior employee engagement and communications leader with 10+ years of experience developing communication strategies, strengthening brand reputation and driving employee engagement across multinational and multicultural environments. Experienced in leading distributed international teams across European markets, partnering directly with CEOs and regional leadership, managing budgets and agencies, and translating global strategy into locally relevant communications.

Background spans corporate and internal communications, external communications, employer brand, PR and media relations, social and digital content, reputation management, events and strategic partnerships.

Senior Manager, Strategic Communications & Engagement at CONCENTRIX (2024-01 – 2025-11)

• Led a fully remote team of 9 professionals across Poland, Bulgaria, Romania, Czech Republic and Slovakia, overseeing communications, engagement and corporate-culture initiatives.
• Reported directly to the Country CEO and worked closely with regional leaders, advising senior stakeholders and translating business priorities into regional communications strategies.
• Developed and implemented global and regional communications and engagement frameworks, balancing consistent messaging with locally relevant narratives across culturally diverse markets.
• Partnered with HR, Marketing, External Communications and business leadership to align messaging across employee and external audiences.
• Owned regional Engagement & Recognition budgets, prioritizing investment towards high-impact communications and engagement programs.
• Directed multi-channel communications including newsletters, video, digital content, social media and campaigns supporting internal communications and external employer-brand visibility.
• Led large-scale internal initiatives reaching 6,000+ employees, alongside external brand activities involving conferences, universities, webinars, sponsorships and strategic partnerships.
• Managed external agencies and partners supporting advertising campaigns, events and communication initiatives across the region.
• Managed sensitive communications and reputation challenges involving trade unions, coordinating messaging with leadership and relevant internal stakeholders.
• Delivered consistent month-over-month improvement in social media performance and maintained 85%+ Voice of the Customer satisfaction across areas under responsibility.

Employee Engagement Lead | Iberia & Eastern Europe at CONCENTRIX (2019-03 – 2023-12)

• Led Communications and Employee Engagement across Iberia and, subsequently, Portugal and Eastern Europe, managing multicultural and distributed teams.
• Reported directly to the Country CEO and worked with senior leadership on communications, employee engagement, organizational priorities and reputation.
• Designed and executed regional communications and engagement strategies, including objectives, budgets, campaigns and impact monitoring.
• Managed communications and engagement programs reaching 5,000+ employees, covering campaigns, multimedia content, newsletters and large-scale events.
• Acted as regional point of contact for Global Marketing, adapting global campaigns and corporate narratives for local markets.
• Led external initiatives supporting employer brand, recruitment visibility and corporate positioning.
• Worked closely with HR, Talent Acquisition and business leaders to support attraction, retention and employee experience.

Brand Manager — Endless® at ENDLESS CO. — MARVALM LDA. (2018-01 – 2019-09)

• Developed the brand's positioning, identity and marketing strategy from concept through execution.
• Managed digital presence, e-commerce, social media and email marketing.
• Developed partnerships with suppliers and digital influencers to strengthen brand visibility and reach.
• Managed trademark registration and brand-development activities.

Marketing & Rewards and Recognition Coordinator at CONCENTRIX SERVICES PORTUGAL (2016-01 – 2017-10)

• Led internal communications, engagement and recognition initiatives supporting approximately 1,200 employees, focused on motivation, retention and corporate culture.
• Developed and executed internal communication plans and external brand-promotion initiatives.
• Conceived and delivered CNX RUN 2017, managing the project from communication concept through external execution.
• Coordinated with the municipality, public authorities and sports institutions while managing suppliers, teams and partners.
• Led media liaison and event communications, supporting corporate visibility and reputation.

Marketing & Communications Manager — Creative & Advertising Agency at SIGNA DESIGN / DANKE ADVERTISING (2013-11 – 2015-12)

• Reported directly to the Country CEO, contributing to marketing, communications and brand strategy.
• Developed and executed integrated marketing and communications plans for clients and campaigns.
• Managed external agencies, suppliers and partners supporting advertising and event initiatives.
• Led digital communications across website, SEO, social media and email marketing.
• Managed sponsorships, events and external promotional activities.

Events & Client Manager at WEE EVENTS (2012-09 – 2013-10)

• Managed client relationships, creative proposals, events and operational teams.

Postgraduate Diploma in Marketing & Strategy – University of Minho (2011-01 – 2012-12)

Degree in Communication Sciences, Specialization in Public Relations & Advertising – University of Minho (2008-01 – 2011-12)

Certification in Google Digital Atelier Certification – University of Porto (2017-01 – 2017-12)