General Manager
GPS General Trading LLC, Dubai – UAE (Sep 2021 – Jul 2024)
- Designing the brand “SKYSCENT” from concept to execution and trademark registration.
- Formatting and implementing internal structure and processes to achieve set goals.
- Redesigning business model to achieve targeted brand positioning.
- Full operational and commercial responsibility of products in seven countries through 13 different distributors.
- Recruiting and training all staff on business protocols and policies.
- Sourcing products and negotiating costs and logistics.
- Complete marketing strategy and social media management.
- Full P&L responsibility.
Head of Retail
Ahla Jaw Trading LLC , Dubai – UAE (Jun 2015 – Jan 2021)
- Restructuring the entire company upon taking over.
- Developing all the human capital to corporate standards, attitude and culture.
- The driving force behind excellence, discipline, achievement and luxury.
- Full P&L responsibility.
Area Manager
Al Fahim Avenue Group – Lys Bleu LLC, Dubai – UAE (Dec 2011 – May 2015)
- In-charge of KSA, Kuwait, Qatar, Bahrain, Oman, Yemen and Iraq dealing with regional retailers.
- Managed the budget process internally and with agents.
- Full P&L responsibility.
- Provided commercial requirements for projects and marketing activities.
- Provided timely and accurate reporting and analysis to the business.
Guerlain Brand Manager
Al Tayer Group – Ghadeer Trading, Dubai – UAE (May 2009 – Nov 2011)
- Provided leadership and vision to the team by development of plans.
- Developed strategies to ensure the long term financial viability of the brand.
- Prepared the annual report summarizing all aspects of plans to management.
- Managed the execution of national and retail promotions within budget and time constraints.
- Monitored and analyzed sales trends, market dynamics, competitive information and other customer data.
- Promoted a culture that reflects the brand’s values, encourage good performance and reward productivity.
- Coaching and training for team members.
- Ensure identification, development and recognition of talents.
- Developed annual budgets and P&L responsibility.
- Provided monthly summaries on brand sales by category, ROI for marketing initiatives.
- The primary spokesperson, representative and advocate of the brand and its beliefs.
YSL Beauté & Designer Shaik Brand Manager
Paris Gallery, Dubai – UAE (Jan 2006 – Apr 2009)
- Full responsibility of brand positioning and performance, stock levels and purchases.
- Setting targets, purchase forecasts, expenses …etc.
- Incentive schemes and stock aging management.
- Prepared, arranged and executed promotional activities.
- Training and development of staff.
- Anticipate future trends likely to have impact on brand’s performance.
- Provided prompt, thorough and accurate information to keep management informed of the brand’s financial position.
- Regular retail visits ensuring good relations and correct communication.
Operations Manager
Al Malki Group, Jeddah – KSA (Jun 2001 – Dec 2005)
- Set up annual sales budget kingdom wise and calculating expected gross margin/net profit.
- Financing business and forecasting purchases.
- Report stock and sales statistics to management for evaluation.
- Business development and new brands acquisitions.
Managed a sales force of 60 men, 4 representatives and 3 sales managers.
