Marta Galinha

I am a people person with a Master of Sc in Marketing in ISCTE Business School and an Executive Master in Digital Marketing in ISCTE Executive Education. Over the past few years, I have worked in agency environments across B2B and B2C sectors, including Tech, Telco, Retail, and Bank developing digital strategies and managing performance-driven campaigns for key client accounts. My experience spans platforms such as Google Ads, SA360, Meta Ads, Bing Ads, and LinkedIn Ads, with a strong focus on optimization, reporting, and results analysis.

Currently I am learning about AI and the impact on Digital Consumer Behavior.

>PUBLICIS | Feb 2025 – moment

Senior SEM and Social Specialist @ DIGITAL STRATEGIST o Managed and optimized SEA and Paid Social campaigns for key client accounts o Developed monthly digital strategies, media plans, and performance reports o Monitored campaign performance, budgets, and KPIs, ensuring continuous optimization and results analysis o Coordinated billing and invoicing processes for assigned accounts o Collaborated with cross-market teams to ensure effective campaign delivery and strategic alignment

Managed accounts including: MAPFRE|PROSEGUR|SANTANDER|SAMSUNG

>ALTICE | Jun 2023 – Dez 2024

E-commerce Specialist | Digital Performance Specialist @ SEA | Google Ads

Analyse information, identify problems, trends and solve complex problems in partnership with an agency.

Digital marketing campaigns on Google Ads with focus on Conversions.

o Tracking Ecommerce Ads o Redefining Bidding strategies at Google Ads (TCPA to TROAS).

o KPI’s tracking at Google Ads and Search Ads 360

Responsibility Accounts: MEO | MOCHE | MEO Empresas

> MEDIABRANDS | May 2021 – Apr 2023

Digital Performance Specialist @ Meta Ads + Google Ads o Development strategy to digital marketing campaigns in Google Ads and Meta Ads (Facebook and Instagram).

o Implementation and analysis of campaigns on digital platforms o Develop digital reports and analyze to improve campaigns

Responsibility Accounts: Jerónimo Martins | Pernod Richard | Delta Cafés | Unilever | Gucci | Hugo Boss

> NOESIS | Jan 2017– Apr 2021

Junior Consultant @ NOS Comunicações

Integrated the e-commerce team and developed a digital transformation in NOS Comunicações:

o Support for the development of the digital transformation project (website transformation) through agile methodology, redefining new users and website access models o KPI’s Tracking to Ecommerce

Master of Science in Marketing – ISCTE Business School (2017)

Executive Master in Digital Marketing – INDEG Executive Education (2016)

BSc in Marketing – IPCB (2012)

Certification in Facebook and Instagram Ads – Lisbon Digital School (2021)

Certification in Google Data Analytics – FLAG Academy (2021)