Marta que Marca

Creative Art Director and Graphic Designer specializing in brand identity, digital campaigns, and social media strategy. Skilled in transforming complex ideas into compelling visual storytelling that drives brand engagement and audience growth. Experienced in translating strategic concepts into impactful visual storytelling across digital and print channels. Tools include Adobe Creative Suite and digital marketing platforms, with a strong focus on user-centered design.

Senior Graphic Designer at Mancha Criativa (2024-10 – 2026-08)

• Designed brand identities and visual systems for digital and offline communication materials.
• Collaborate with creative and marketing teams to increase consistent brand communication by 96%.
• Design visual identities, promotional materials, and digital assets aligned with client brand guidelines.
• Support creative strategy development by translating marketing objectives into visual solutions.

Art Director & Graphic Designer at ON Partners Interactive Design (2022-03 – 2024-10)

• Led creative direction and visual development for branding and digital communication projects.
• Managed the graphic design department workflow and supervised design production processes.
• Built over 7 scalable brand identity systems used across digital and print marketing channels.
• Coordinated production of digital and social media assets to ensure consistent brand execution across marketing channels.
• Collaborated with clients and internal teams to ensure creative solutions aligned with business goals.

Graphic Designer at Centro Catarina Lucas (2020-12 – 2022-06)

• Developed visual concepts and brand assets for marketing campaigns across digital and print channels.
• Managed the end-to-end development of creative and marketing assets, ensuring consistent brand communication across projects.
• Developed visual identities, promotional materials, and digital assets in accordance with client brand guidelines.
• Support creative strategy development by translating marketing objectives into visual solutions.

Digital Marketing Designer at Digital Xperience (2019-08 – 2020-03)

• Cultivated relationships with 15 clients by conducting regular performance reviews, ensuring alignment with goals, and adapting communication strategies, which led to a measurable improvement in client satisfaction and loyalty.
• Conceptualized and delivered 7 comprehensive marketing campaigns for print and digital media, contributing to a 20% increase in qualified leads and solidifying brand awareness.
• Created social media content and visual communication materials for client brands.
• Worked closely with marketing and development teams to deliver integrated campaign assets.

Bachelor's Degree in Visual Design – IADE – Faculty of Design, Technology and Communication (2019)

Visual Arts – Escola Secundária do Forte Da Casa