Freelance Communication Specialist at Quinta da Saraiva (2025-07 – Present)
- Led a brand identity rebranding, including the creation of a comprehensive Brand Guidelines document defining visual identity, tone of voice, and content direction
- Developed, coordinated, and managed the overall communication strategy, aligning brand positioning with visual storytelling across channels
- Designed, created, and scheduled branded content, maintaining a clean, cohesive, and premium visual aesthetic across Instagram, Facebook, TikTok, and newsletters, ensuring consistency in look, feel, and messaging
- Coordinated and communicated with third-party website designers, developers, and account managers, managing timelines, feedback loops, and deliverables, owning the process from briefing to delivery
- Ensured alignment between brand identity, website UX/UI, and content presentation
- Conducted regular market and trend research in hospitality, visual communication, and social media to keep the brand current and competitive
Online Community Manager at Natural Heroes (2024-02 – 2024-08)
- Project management for creative and visual initiatives, coordinating multiple contributors across disciplines
- Collaborated closely with photographers, AI designers, UX/UI designers, product developers, and label designers to support product launches and brand communication
- Managed timelines, deliverables, and alignment between creative contributors and internal teams
- Provided feedback and coordination to ensure visual consistency, quality, and on-brand execution
- Oversaw content creation and engagement across community platforms and marketing channels to maintain close client relationships
- Organized and hosted online events, workshops, and live sessions to engage and educate the community
- Supported marketing and product launches through structured content planning and execution
Creativity Coach & Facilitator at Melisa Monti (2020-06 – 2024-02)
Led creativity and wellbeing initiatives by designing safe, engaging environments for women and teams, integrating creative coaching, meditation practices, workshops, podcasting, including the development of my own framework, The Creative Growth Method.
Freelance Communication Manager at Manufy (2020-05 – 2023-07)
- Led the development and execution of external communication and brand strategy, with a strong focus on visual storytelling and content differentiation
- Provided creative direction for omnichannel content (social media, video, newsletters, campaigns, website), ensuring consistency in tone, visual identity, and message
- Wrote and translated creative briefs that aligned business goals with visual concepts and content needs
- Collaborated and managed international communication projects across teams and stakeholders from concept to execution
- Facilitated creative brainstorming sessions to stimulate solution-oriented and innovative thinking across teams
- Developed and hosted Fashion Talks (online interview series), working with diverse experts and stakeholders to produce high-quality visual and editorial content
- Built and managed an online creative community (Instagram & Discord), strengthening engagement and creator alignment
- Created knowledge-based assets (e-guides, content frameworks) to support community learning and creative consistency
- Conducted trend research in visual communication, sustainability, and fashion/textiles to inform content direction
Trust Person at Manufy (2023-01 – 2023-07)
- Served as an internal trust and culture point of contact, creating onboarding materials, leading confidential 1:1 interviews with employees, translating insights into reports for leadership, and fostering team connection through internal community building and activities
Freelance Lecturer at Amsterdam Fashion Institute (2020-08 – 2021-02)
- Guided students in their search for their (visual) identity within the fashion industry and discussed circularity, innovation, storytelling and cultural aspects of design
- Organized and co-hosted a large-scale online symposium (20+ speakers, 450 attendees)
- Facilitated discussions on innovation, circularity, and visual culture
Freelance Content Creator & Copywriter at Waste2Wear (2020-05 – 2021-01)
- Development and implementation of international Social Media communication strategy
- Delivered visual content and copywriting for omnichannels (B2B)
- Translated complex technical processes into simple communication in the tone of voice of the target group
- Provided customized advice in the field of creative communication and strategy
