E-Commerce Digital Lead at Opella Healthcare – Sanofi (2024-01 – Present)
Led digital commerce releases and platform enhancements in coordination with Key Account, global business and IT teams.
- Led digital commerce releases and platform enhancements in coordination with a Key Account, global business and IT teams, ensuring timely delivery and alignment with international standards.
- Managed B2B digital content operations, including product descriptions, brand assets, and video integration across commerce platforms.
- Supported CRM campaign execution in Salesforce Marketing Cloud, including an order-taking email pilot that achieved +50% open rate across 3 trade storys newsletters, and was later shared as best practice.
- Worked cross-functionally with segmentation and journey teams to execute email campaigns and support more effective commercial communication flows, by aligning content, platform and CRM workstreams with business needs.
Marketing & Digital Marketing Manager at Farmácias Tanara (2023-01 – 2024-01)
Developed and executed digital marketing strategy across social and professional channels with significant growth metrics.
- Developed and executed the digital marketing plan across social and professional channels, achieving +90% follower growth and +80% engagement on LinkedIn with 9 months.
- Defined brand communication guidelines across digital and in-store touchpoints, led a full physical rebranding that resulted in +20% year-over-year sales growth.
- Implemented a dual shelf-strip communication system in pharmacies, separating category and price messaging, driving a +15% sales through clearer in-store navigation and promotion visibility.
- Strengthened brand consistency and commercial communication across online, like linkedin, and offline channels, supporting a more integrated customer experience.
E-Commerce & Q-Commerce Specialist | B2B & B2C at Nossa Farmácia (2021-01 – 2023-01)
Managed end-to-end e-commerce operations for pharmacy partners across 50+ pharmacies and 15K+ SKUs.
- Managed end-to-end e-commerce operations for pharmacy partners, across 50+ pharmacies and 15K+ SKUs, covering order management, customer service, and marketplace coordination.
- Launched and optimized promotional campaigns and product assortments to improve category performance and comercial execution.
- Conducted sales, trend and category performance analysis to support trading decisions; also optimized CPC investment and category visibility on price comparison platforms.
- Contributed UX/UI recommendations during the VTEX migration, contributing to improved usability and navigation.
- Led Glovo onboarding across 30+ pharmacies while monitoring SLA performance.
Pricing & Shopping Analyst at Worten: SONAE SR (2020-01 – 2021-01)
Delivered pricing and commercial performance analysis for multiple product categories.
- Delivered pricing and commercial performance analysis for Accessories, Hi-Fi, and Telecom categories.
- Monitored competitors' pricing and promotional activity, supporting margin protection strategies.
- Built and maintained commercial plans and reports in MicroStrategy, supporting forecasting and performance tracking.
- Managed master data accuracy and supplier documentation using SAP SEM.
Customer Promotions Manager & CRM Support for Johnson & Johnson- Pharmacy Channel at SociPrime (2017-01 – 2020-01)
Built campaign tracking and reporting models and served as main point of contact for pharmacy partners.
- Built campaign tracking and reporting models from scratch, enabling more structured analysis of promotional performance.
- Served as the main point of contact for pharmacy partners, ensuring service quality, issue resolution and operational follow-up.
- Analyzed promotional campaign performance and delivered insights to support commercial decisions.
- Supervised 2 summer campaign task forces in 2018 & 2019, ensuring execution quality and on-time delivery.
- Provided CRM technical support to clients in coordination with international IT teams in English.
