Head of Strategy at Portugal Employer Branding Community (2025-11 – Present)
- Responsible for defining and implementing the strategic direction of the Employer Branding Portugal Community, supporting its growth and consolidation as a national reference in Employer Branding.
- Working closely with the Founder and a network of over one thousand active members, developing initiatives that amplify collective impact, from training and events to knowledge-sharing, and strategic partnerships.
- The goal is to strengthen Portugal's positioning as a benchmark in Employer Branding, fostering a culture of Community, Innovation, and Collaboration.
Business Development Director at PROPLAYER Group (2022-10 – 2023-09)
- Drove strategic growth initiatives, overseeing talent acquisition and employer branding across sports, marketing, and entertainment functions.
- Developed strong, trust-based relationships with clients and partners, consulting closely with hiring managers to define role competencies and ensure alignment with company goals.
- Conducted competitor analysis and market mapping to build a robust talent pipeline, raising candidate engagement by 25%.
Head of People & Culture at DocDigitizer (2022-01 – 2022-08)
- Directed end-to-end recruitment for critical roles, including sourcing, interviewing, and onboarding to meet organizational growth targets.
- Designed and executed People & Culture strategies, focusing on employer branding to attract top-tier talent.
- Implemented internal communication initiatives to align teams and enhance transparency.
- Developed onboarding and offboarding processes to ensure seamless transitions and sustained engagement while strengthening employer branding efforts through media relations and external campaigns.
- Introduced and rolled out employee training programs to support skill development and enhance team performance, as well as assess employee growth, identify development needs, and align individual goals with organizational objectives.
Global Recruitment Strategist at Mindera (2021-04 – 2021-10)
- Led the global recruitment team and employer branding strategies across multiple regions, including Portugal, USA, UK, India, Romania, and Brazil.
- Managed recruitment marketing and external communications, leveraging digital platforms and content strategy to increase visibility across social media.
- Fostered cross-functional collaboration to meet recruitment goals and improve candidate experiences.
Head of People and Business Development | Recruitment and Talent Management services at WISE - Talent Partners (2015-03 – 2021-03)
- Spearheaded recruitment marketing strategies and provided advisory services on employer branding to position companies as top employers.
- Focused on developing communications strategies to enhance clients' internal and external visibility.
- Designed and delivered customized coaching and training sessions to improve career management and personal branding for clients.
- Advised organizations on performance management systems and training programs to foster employee engagement and long-term talent development.
Partner | Executive Search and Talent Advisory at Stanton Chase (2014-09 – 2014-12)
- Led executive search and senior-level recruitment projects across the IT industry, partnering with C-suite stakeholders to define leadership needs and align talent acquisition with long-term business strategy.
- Advised clients on employer branding, talent market positioning, and leadership assessment to ensure strong cultural and strategic alignment.
- Delivered high-impact search solutions that strengthened leadership pipelines and enhanced organisational performance.
Head of Business Development | Head of People and Culture at Think Attitude (2012-03 – 2014-04)
- Spearheaded business development efforts while overseeing the People and Culture department.
- Implemented strategies to foster a high-performance culture, aligning team objectives with business goals.
- Drove recruitment efforts, focusing on building a robust talent pipeline and improving the company's external brand visibility through employer branding initiatives.
- Built a robust talent acquisition team, always focused on fostering our culture and innovating the recruitment experience close to our customers and candidates.
- Launched training and development initiatives to upskill consultants, focusing on both technical and soft skills to improve overall service delivery.
Sector Business Manager – Financial Services at Ambisig (2011-07 – 2011-12)
- Focused on expanding business within the financial services sector, developing strong relationships with key clients and partners.
- Implemented new sales methodologies to streamline lead generation and improve the effectiveness of external communications.
- Managed key accounts, fostering long-term partnerships and driving revenue growth through tailored business solutions.
Business Development Manager at Altran (2007-11 – 2009-11)
- Drove business growth in the Financial Services and Telecom sectors, identifying new opportunities and expanding the client base (IT Outsourcing).
- Played a key role in developing client relationships and managing external communications, ensuring alignment between client needs and service delivery.
- Led a team of 34 consultants, ensuring successful project delivery and maintaining a high level of client satisfaction.
- Responsible for the full-cycle recruitment of new IT consultants to fulfill customers' needs on time, and on budget.
Key Account Manager at Vitadream Marketing (2007-04 – 2007-09)
- Managed and developed the Citibank account, overseeing both mobile and static sales channels across multiple regions in Portugal.
- Led a team of 52 sales consultants, driving revenue growth through targeted sales strategies and strong client relationships.
- Enhanced client satisfaction and retention through effective external communications and relationship management.
Client Service Manager – Telecom, Media, and Technology at Methodus (2009-11 – 2010-04)
- Managed client service operations within the Telecom, Media, and Technology sectors, ensuring high levels of client satisfaction and retention.
- Played a key role in developing and executing external communication strategies to strengthen relationships with key stakeholders and promote the company's services.
- Led cross-functional teams to deliver tailored solutions that addressed client needs and aligned with business objectives.
Customer Support Director at Inosat (2005-03 – 2006-04)
- Established and led the customer support department, managing a team of IT engineers across eight offices in Portugal and Spain.
- Developed and implemented customer service strategies to ensure high levels of satisfaction and operational efficiency.
- Collaborated closely with the sales team to align customer support strategies with business objectives, enhancing the overall customer experience.
Branch Manager & Unit Manager at Deutsche Bank (2000-06 – 2005-02)
- Managed branch operations, focusing on driving business growth and enhancing client satisfaction.
- Led sales teams to achieve targets for financial products and services, with a focus on the Private & Business Clients segments.
- Actively promoted Deutsche Bank's brand and services through external communications and networking efforts, resulting in increased client acquisition and retention.
- Ensured full-cycle recruitment for sales roles.
