Rita Bandeira

I translate behavioural insights into strategic product and service decisions that drive measurable business impact.

UX Researcher, Service Designer & CX Manager at Bliss Applications (2022-04 – Present)

Currently having the opportunity to lead Customer Experience strategy, defining roadmaps, and delivering end-to-end UX Research initiatives grounded in Service Design principles. I have worked across banking, energy, fintech, and non-profit sectors, operating at the intersection of research, user behaviour, strategy, and product development.

• Define and execute CX and UX Research strategies aligned with business goals
• Lead qualitative and quantitative research and translate insights into actionable recommendations
• Develop journeys, blueprints, personas, and service frameworks to inform product decisions
• Facilitate cross-functional alignment and prioritisation with product, design, data, and engineering
• Work end-to-end, combining behavioural science and systems thinking to turn research into strategic impact and measurable CX improvement

SAP HCM Consultant at AMT Consulting (2019-09 – 2022-04)

Delivered SAP HCM and SuccessFactors implementations, covering analysis, configuration, testing, and user training across industries.

UX UI Design in UX/UI Design – EDIT. - Disruptive Digital Education (2021-09 – 2022-02)

Integrated Master's Degree in Human Resources, Work and Organizational Psychology – Lisbon's University - Faculty of Psychology (2014-09 – 2019-07)