Founder of sendXmail & ZOPPLY | Board Member APPM
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I'm passionate about Marketing. Mainly, I love to help businesses apply Marketing strategies and best practices.
All the projects and startups I created at the time were dedicated to helping businesses get a better ROI.
With a Communication Design background and as a former Creative Director, I consider myself a very creative person.
I grab opportunities that inspire me. When I received a proposition to start on a new advertising channel that was venturing into Portugal, it was clear that I wasn't going to miss it. Since then, I have had mentors who supported me, guided and provided the tools to succeed, primarily based on self-taught and deep investigative learning.
Later, I added a more analytical approach and management focus when I helped start one of the major Iberian and Latin American groups in Digital Marketing (today is called MediaResponse Group). I was not afraid of getting my hands on every business aspect and owning it until I was really good at it. That's why it was natural for me to start leading teams in this area since I had worked in almost every position they handled.
Obviously, I was always learning at the same time and keeping a solid ambition to do more of myself.
Leave my comfort zone and challenged myself.
Totally responsible for the concept, start-up and growth of sendXmail as a reference for doubling your Email Marketing results today.
Applying all the knowledge and expertise in Email Marketing gathered and more than 24 years of experience in this channel. Always evolving and keeping up with new trends and user behaviour.
Totally responsible for the concept, start-up and growth of ZOPPLY as a Full Digital Service Agency for your Small or Medium Enterprise.
Applying all the knowledge and expertise in Digital Marketing gathered along with more than 16 years of experience and several management responsibilities, I fully understand how to get results for Businesses online. Always evolving and keeping up with new trends and user behaviour.
Board Member of the Portuguese Professional Marketing Association. APPM
Empower synergies and partnerships in national and international projects; Intensify business and responsibilities growth within current customers; Acquire new business, getting the project results that MindSEO has determined with its clients.
Emailbidding is the first and only Marketplace Platform for Email Marketing in the World. A self-service, web-based platform for advertisers and agencies that allows them to segment and bid for the audience in our opt-in publisher’s network. With powerful statistics and intelligent algorithms, Emailbidding computes the best fit between campaigns and subscribers, assigning the best available campaign for each individual subscriber.
I'm responsible for the Business Development in the Portuguese Market, assuring the best connection between market feedback, product development and the several stakeholders.
