Sara Almeida

Marketing & Communication Specialist with 8+ years of experience delivering measurable growth across brand strategy, digital marketing, influencer strategy, and international communications. Strong track record in boosting engagement, improving campaign ROI, managing multi-market creator operations, and strengthening brand positioning through data-driven insights and consistent KPI optimization. Experienced in global events, corporate communications, and managing worldwide media agencies.

BRANDING & EXTERNAL COMMUNICATION SPECIALIST at Greenvolt Group (2023-04 – Present)

Developed and implemented international PR and external communication strategy aligned with corporate growth objectives. Coordinated global media agencies ensuring message consistency across markets. Scaled corporate LinkedIn presence from <10,000 to 38,000+ followers (+280% growth).

Implemented KPI dashboard tracking media reach, engagement rate, and share of voice. Organized 12+ international industry events annually (speaker participation + exhibition stands). Strengthened ESG communication positioning through NGO and stakeholder partnerships.

Managed website communication and SEO content strategy.

• Developed and implemented international PR and external communication strategy aligned with corporate growth objectives.
• Coordinated global media agencies ensuring message consistency across markets.
• Scaled corporate LinkedIn presence from <10,000 to 38,000+ followers (+280% growth).
• Implemented KPI dashboard tracking media reach, engagement rate, and share of voice.
• Organized 12+ international industry events annually (speaker participation + exhibition stands).
• Strengthened ESG communication positioning through NGO and stakeholder partnerships.
• Managed website communication and SEO content strategy.

COOPERATION COORDINATOR – CREATOR MARKETING at About You Holding AG - Germany (2022-05 – 2023-04)

Managed creator operations across Slovakia, Latvia and UK (~150 influencers/month). Oversaw and managed €230,000 a half-year campaign budget. Optimized creator portfolio based on ROI and conversion performance. Contributed to 6 high-impact international events (Awards & Fashion Week). Improved cost efficiency through data-driven negotiation and performance tracking.

• Managed creator operations across Slovakia, Latvia and UK (~150 influencers/month).
• Oversaw and managed €230,000 a half-year campaign budget.
• Optimized creator portfolio based on ROI and conversion performance.
• Contributed to 6 high-impact international events (Awards & Fashion Week).
• Improved cost efficiency through data-driven negotiation and performance tracking

MARKETING & COMMUNICATION MANAGER at Electro Portugal (2021-11 – 2022-05)

Developed and executed communication plans for brand and campaign activations. Managed partners communication and digital content strategy. Coordinated promotional campaigns and event logistics. Monitored performance metrics (engagement, reach, campaign efficiency). Improved operational workflow between creative and commercial teams.

• Developed and executed communication plans for brand and campaign activations.
• Managed partners communication and digital content strategy.
• Coordinated promotional campaigns and event logistics.
• Monitored performance metrics (engagement, reach, campaign efficiency).
• Improved operational workflow between creative and commercial teams.

MARKETING & COMMUNICATION SPECIALIST at Serip Design (2020-03 – 2021-08)

Led international exhibition presence. Increased social media followers by 68% through strategic content planning. Generated ~220 qualified B2B leads per major international exhibition. Managed marketing budget and campaign performance reporting. Strengthened international luxury brand positioning.

• Led international exhibition presence.
• Increased social media followers by 68% through strategic content planning.
• Generated ~220 qualified B2B leads per major international exhibition.
• Managed marketing budget and campaign performance reporting.
• Strengthened international luxury brand positioning.

MARKETING & COMMUNITY MANAGER at Netfarma - Hollyfar - Marcas e Comunicação (2018-11 – 2020-03)

Supported execution of communication and advertising strategies. Managed CRM databases and improved data organization processes. Coordinated industry events (MF Talks, Farma Sessions, Almofariz Awards). Contributed to content strategy for sector-specific publications. Supported advertising sales initiatives and partner communications.

• Supported execution of communication and advertising strategies.
• Managed CRM databases and improved data organization processes.
• Coordinated industry events (MF Talks, Farma Sessions, Almofariz Awards).
• Contributed to content strategy for sector-specific publications.
• Supported advertising sales initiatives and partner communications.

MARKETING & COMMUNICATION ASSISTANT at World Life Experience (2017-06 – 2018-09)

Developed and executed annual marketing and communication plan aligned with fundraising targets. Increased online community engagement through structured content strategy. Secured and managed partnerships with local brands and NGOs. Coordinated media outreach, press releases and clipping monitoring. Organized fundraising and awareness events to support international NGO projects.

• Developed and executed annual marketing and communication plan aligned with fundraising targets.
• Increased online community engagement through structured content strategy.
• Secured and managed partnerships with local brands and NGOs.
• Coordinated media outreach, press releases and clipping monitoring.
• Organized fundraising and awareness events to support international NGO projects.

Postgraduate in Branding & Content Marketing – ESCS – School of Communication and Media Studies (2018 – 2019)

Bachelor's in Marketing & Advertising – IADE – University of Design, Technology and Communication (2013 – 2016)