Sara Marques

I am a pro-active, determinated and curious with a great willing to work! Reading, travelling and learning about other cultures is one of my favourite things to do.

Working in restoration allowed me to be in contact with a lot of people, from various countries and with various personalities, which fostered my dynamic, curious, entrepreneurial and independent spirit.

I put creativity and determination in everything I do and I always try to do my best. I systematically try to develop my skills in order to enrich my value proposition and, for this reason, I put maximum effort and passion in everything I do. I have a great commitment to my personal development and a great willingness to overcome barriers and new challenges.

Central Pharma Group - Marketing Manager

• Execution of new monthly analyses and introduction of new forms of analysis 
• Reformulation of the social media strategy 
• Introduction of new forms of communication at the point of sale and of category management 
• Introduction of new brands, taking into account the target, competition a location of the pharmacies 
• Implementation of the Endomarketing concept 
• Introduction of the ‘Brand of the Month’ concept 
• Introduction of visits to Pharmacy colleges

Boiron Portugal - Brand Manager

1. Marketing Plan & Strategy 
2. Sell In and Sell Out 
3. Strategy Media & Communication 
4. Strategy Commercial Strategy

Internship / Brand Manager J R .

• Execution of the rebranding campaign for Levotuss (new image and content for TV, radio, point of sale and digital) 
• Introduction of the first 3D window display for the Brufen brand 
• Reformulation of the Brufenon TV advert 
• Execution helper of the Brufen Act launch campaign 
• Creation of a new TV advert and point-of-sale materials for Allergodil 
• Complete redesign of the Saugella website 
• Renewal of the Allergodil and Sargenor websites 
• Execution of point of sale campaigns for Saugella 
• Execution of a new social media and point of sale campaigns for Betadine

2021 - 2022 • Postgraduate in Marketing Management Higher Institute of Economics and Management

2018 - 2021 • BA in Marketing & Advertising Superior School of Social Communication