Sara Marques
Marketing Manager
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Sobre
I am a pro-active, determinated and curious with a great willing to work! Reading, travelling and learning about other cultures is one of my favourite things to do.
Working in restoration allowed me to be in contact with a lot of people, from various countries and with various personalities, which fostered my dynamic, curious, entrepreneurial and independent spirit.
I put creativity and determination in everything I do and I always try to do my best. I systematically try to develop my skills in order to enrich my value proposition and, for this reason, I put maximum effort and passion in everything I do. I have a great commitment to my personal development and a great willingness to overcome barriers and new challenges.
Experiência
Central Pharma Group - Marketing Manager
- Execution of new monthly analyses and introduction of new forms of analysis
- Reformulation of the social media strategy
- Introduction of new forms of communication at the point of sale and of category management
- Introduction of new brands, taking into account the target, competition a location of the pharmacies
- Implementation of the Endomarketing concept
- Introduction of the ‘Brand of the Month’ concept
- Introduction of visits to Pharmacy colleges
- Marketing Plan & Strategy
- Sell In and Sell Out
- Strategy Media & Communication
- Strategy Commercial Strategy
- Execution of the rebranding campaign for Levotuss (new image and content for TV, radio, point of sale and digital)
- Introduction of the first 3D window display for the Brufen brand
- Reformulation of the Brufenon TV advert
- Execution helper of the Brufen Act launch campaign
- Creation of a new TV advert and point-of-sale materials for Allergodil
- Complete redesign of the Saugella website
- Renewal of the Allergodil and Sargenor websites
- Execution of point of sale campaigns for Saugella
- Execution of a new social media and point of sale campaigns for Betadine
Formação
2021 - 2022 • Postgraduate in Marketing Management Higher Institute of Economics and Management
2018 - 2021 • BA in Marketing & Advertising Superior School of Social Communication
