Solange Rainha

Content marketing manager with 10+ years across B2B SaaS, EdTech, renewable energy, eMobility, IT, and sports. I build full-funnel strategies that drive pipeline, brand authority, and measurable growth, and I execute them end to end. My work sits at the intersection of product marketing and content: I own positioning and messaging architecture, lead GTM pivots, build sales enablement programs, run competitive intelligence, and create the content that makes all of it land.

I’ve built entire marketing functions from zero, consistently outperforming teams many times my size, and I pioneered a category-defining AEO/LLMO framework for AI-era discoverability.

Senior Content Marketing Manager Dec 2024 to Mar 2026

Full Fabric · Full-time, Remote · B2B SaaS, EdTech / Higher Education · Ended due to company restructuring

Key results: 48% marketing-sourced pipeline · €230K+ pipeline in single period · +50% LinkedIn impressions (16K to 24K+) · +33% organic traffic QoQ

• Built full-funnel content strategies for five distinct buyer personas (IT leaders, Deans/CEOs, Admissions Directors, Marketing Directors, CFOs), developing tailored positioning, messaging, and competitive differentiation for each segment across blog, social, website, whitepapers, case studies, and sales enablement materials.
• Led a major GTM pivot when the company shifted from admissions-led to IT-first positioning. Redefined target audience, messaging architecture, and competitive narrative for CIO/CTO buyers from scratch, including technical content on integrations, security, and enterprise architecture.
• Pioneered the company’s AEO/LLMO (AI search optimization) framework, structuring content so AI systems could parse, extract, and cite it. Built the methodology from zero, documented the rules, and tracked AI visibility through Amplitude.
• Created brand voice guidelines, editorial standards, competitive positioning guardrails, and style documentation from zero. Served as the editorial and positioning gatekeeper across every channel.
• Built the sales enablement program: one-pagers, pitch decks, competitive positioning documents, prospect-facing collateral, and persona-specific soundbites for direct use in sales conversations.
• Ran LinkedIn end to end: 39+ posts per quarter across concurrent campaigns, with 2,900+ interactions and engagement rates above 12% (well above B2B SaaS benchmarks). Tracked 17+ KPIs per quarter, tying content performance directly to marketing-sourced pipeline.

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Marketing Specialist May 2024 to Dec 2024

EVA Global · Full-time, Remote · B2B Services, eMobility · Ended due to company bankruptcy

• Led content and positioning for two product launches end to end: messaging, all marketing materials across social and web. Launch content accounted for 35% of total website traffic during campaign windows.
• Overhauled 40+ brand assets to establish a coherent positioning and tonal framework for the first time, giving the company a unified brand identity across all channels.
• Drove organic discoverability through SEO strategy: keyword research, meta elements, content structure. Moved priority keywords up an average of 12 ranking positions. Blog content drove an 18% increase in organic traffic and supported lead generation across two product lines.
• Owned social media end to end: strategy, content planning, campaign creation, and reporting. Impressions grew 24% and reach jumped 217% in five months.

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Digital Marketing Manager Nov 2022 to May 2024

Cleanwatts, S.A. · Full-time, Remote · B2B / B2B2C SaaS, Renewable Energy · Ended due to company restructuring

• Built the entire marketing function solo: positioning, content strategy, website, social, email, and press. Produced 60+ pieces over 18 months, growing qualified leads by 15% and organic traffic by 22%.
• Reworked the company website in HTML and CSS, improving product messaging, page structure, and user flow. Bounce rate dropped 18% and average session duration increased 25%.
• Partnered with Sales on segmented email campaigns that averaged 28% open rates and 6.5% click-through rates, lifting conversion rates by 10% across targeted segments.
• Built social media strategy from nothing. Within 18 months: 30% increase in brand awareness, 25% follower growth, and 40% more social-driven traffic to the website.

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Head of Marketing Sep 2021 to Nov 2022

One Hundred Group, Ltd · Full-time, Remote · B2B / B2C Events, Sports

• Owned marketing strategy end to end and led a distributed team of social media specialists across the UK, USA, Italy, and Brazil. Set up workflows, quality standards, and management cadence to make remote team operations work.
• Rebuilt brand positioning and social strategy from the ground up: 75% follower growth and 45% more engagement per post. Designed and ran the campaigns behind a fundraising initiative that exceeded its target by over €150,000.
• Wrote website copy, blog content, and newsletters for 2,500+ subscribers (35% average open rate). Website traffic grew 20% through SEO-focused content.

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Career Break: Caregiving Oct 2020 to Aug 2021

Full-time support for a close family member during cancer treatment.

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Digital Marketing Manager Mar 2018 to Oct 2020

Critical Software, S.A. · Full-time, Hybrid · B2B Services / Consulting, IT / Software Engineering

• Helped lead the company rebrand: positioning, visual identity, and internal launch events for 700+ employees. Built social media and internal comms strategies around the new brand, with engagement up 20% and social following growing 35%.
• Wrote 80+ blog articles and website pages over 2.5 years for diverse B2B segments (defense, aerospace, transport, healthcare). Time on site increased 30% and organic traffic grew 28% year-over-year.
• Ran segmented email campaigns with a 12% click-through rate and 34% open rate. Owned internal comms including bi-weekly newsletters to 700+ employees (85% open rate).

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Digital Marketing Specialist Jan 2011 to Mar 2025

Freelancer · Part-time, Remote · Small Local Businesses

• Built and ran social media strategies, email campaigns, and paid social (Meta Ads, LinkedIn Ads) for clients across retail, hospitality, and local services. Managed accounts from 500 to 15K+ followers.
• Wrote SEO-optimized blog articles, website copy, and landing pages to drive lead generation and organic traffic for small businesses.

Postgraduate, Digital Marketing 2023 to 2024

ISCAC – Coimbra Business School

Pedagogical Skills Certification (CCP)

IEFP eTutor and Moodle Certification

IEFP

Bachelor, Translation 2014 to 2017

University of Aveiro

Bachelor, Corporate Communication 2011 to 2014

University of Aveiro