Senior Content Marketing Manager Dec 2024 to Mar 2026
Full Fabric · Full-time, Remote · B2B SaaS, EdTech / Higher Education · Ended due to company restructuring
Key results: 48% marketing-sourced pipeline · €230K+ pipeline in single period · +50% LinkedIn impressions (16K to 24K+) · +33% organic traffic QoQ
- Built full-funnel content strategies for five distinct buyer personas (IT leaders, Deans/CEOs, Admissions Directors, Marketing Directors, CFOs), developing tailored positioning, messaging, and competitive differentiation for each segment across blog, social, website, whitepapers, case studies, and sales enablement materials.
- Led a major GTM pivot when the company shifted from admissions-led to IT-first positioning. Redefined target audience, messaging architecture, and competitive narrative for CIO/CTO buyers from scratch, including technical content on integrations, security, and enterprise architecture.
- Pioneered the company’s AEO/LLMO (AI search optimization) framework, structuring content so AI systems could parse, extract, and cite it. Built the methodology from zero, documented the rules, and tracked AI visibility through Amplitude.
- Created brand voice guidelines, editorial standards, competitive positioning guardrails, and style documentation from zero. Served as the editorial and positioning gatekeeper across every channel.
- Built the sales enablement program: one-pagers, pitch decks, competitive positioning documents, prospect-facing collateral, and persona-specific soundbites for direct use in sales conversations.
- Ran LinkedIn end to end: 39+ posts per quarter across concurrent campaigns, with 2,900+ interactions and engagement rates above 12% (well above B2B SaaS benchmarks). Tracked 17+ KPIs per quarter, tying content performance directly to marketing-sourced pipeline.
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Marketing Specialist May 2024 to Dec 2024
EVA Global · Full-time, Remote · B2B Services, eMobility · Ended due to company bankruptcy
- Led content and positioning for two product launches end to end: messaging, all marketing materials across social and web. Launch content accounted for 35% of total website traffic during campaign windows.
- Overhauled 40+ brand assets to establish a coherent positioning and tonal framework for the first time, giving the company a unified brand identity across all channels.
- Drove organic discoverability through SEO strategy: keyword research, meta elements, content structure. Moved priority keywords up an average of 12 ranking positions. Blog content drove an 18% increase in organic traffic and supported lead generation across two product lines.
- Owned social media end to end: strategy, content planning, campaign creation, and reporting. Impressions grew 24% and reach jumped 217% in five months.
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Digital Marketing Manager Nov 2022 to May 2024
Cleanwatts, S.A. · Full-time, Remote · B2B / B2B2C SaaS, Renewable Energy · Ended due to company restructuring
- Built the entire marketing function solo: positioning, content strategy, website, social, email, and press. Produced 60+ pieces over 18 months, growing qualified leads by 15% and organic traffic by 22%.
- Reworked the company website in HTML and CSS, improving product messaging, page structure, and user flow. Bounce rate dropped 18% and average session duration increased 25%.
- Partnered with Sales on segmented email campaigns that averaged 28% open rates and 6.5% click-through rates, lifting conversion rates by 10% across targeted segments.
- Built social media strategy from nothing. Within 18 months: 30% increase in brand awareness, 25% follower growth, and 40% more social-driven traffic to the website.
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Head of Marketing Sep 2021 to Nov 2022
One Hundred Group, Ltd · Full-time, Remote · B2B / B2C Events, Sports
- Owned marketing strategy end to end and led a distributed team of social media specialists across the UK, USA, Italy, and Brazil. Set up workflows, quality standards, and management cadence to make remote team operations work.
- Rebuilt brand positioning and social strategy from the ground up: 75% follower growth and 45% more engagement per post. Designed and ran the campaigns behind a fundraising initiative that exceeded its target by over €150,000.
- Wrote website copy, blog content, and newsletters for 2,500+ subscribers (35% average open rate). Website traffic grew 20% through SEO-focused content.
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Career Break: Caregiving Oct 2020 to Aug 2021
Full-time support for a close family member during cancer treatment.
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Digital Marketing Manager Mar 2018 to Oct 2020
Critical Software, S.A. · Full-time, Hybrid · B2B Services / Consulting, IT / Software Engineering
- Helped lead the company rebrand: positioning, visual identity, and internal launch events for 700+ employees. Built social media and internal comms strategies around the new brand, with engagement up 20% and social following growing 35%.
- Wrote 80+ blog articles and website pages over 2.5 years for diverse B2B segments (defense, aerospace, transport, healthcare). Time on site increased 30% and organic traffic grew 28% year-over-year.
- Ran segmented email campaigns with a 12% click-through rate and 34% open rate. Owned internal comms including bi-weekly newsletters to 700+ employees (85% open rate).
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Digital Marketing Specialist Jan 2011 to Mar 2025
Freelancer · Part-time, Remote · Small Local Businesses
- Built and ran social media strategies, email campaigns, and paid social (Meta Ads, LinkedIn Ads) for clients across retail, hospitality, and local services. Managed accounts from 500 to 15K+ followers.
- Wrote SEO-optimized blog articles, website copy, and landing pages to drive lead generation and organic traffic for small businesses.
