Commercial Director | Executive Programme Leader and Project Lead/Manager | Founder, Flora Fusion CBD
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Results-driven executive and brand strategist with over 20 years of progressive leadership spanning entrepreneurial venture creation, strategic programme direction in complex public sector environments, and international business scaling. Proven founder of a leading 5-star UK wellness brand (Flora Fusion CBD), successfully navigating highly regulated markets through ethical positioning, educational content strategy, digital-first customer experiences, and rigorous compliance. Expert in directing multi-million-pound portfolios, embedding governance innovations, and delivering measurable under-budget outcomes while building high-performing, cross-functional teams.
Combines visionary brand building, P&L ownership, hybrid methodology mastery (PRINCE2/Agile/Waterfall), and cross-cultural acumen (Egypt scaling, Australian/British perspective, extensive international travel) to drive transformative growth, operational excellence, and sustainable competitive advantage. Seeking C-Suite or Head of Brand Strategy roles to apply proven expertise in brand positioning, digital transformation, executive governance, and stakeholder influence.
Senior Project Manager – Strategic Programme Leadership - University of Edinburgh - Edinburgh, UK
(2025-09)
Project Manager – Estate & Facilities Portfolio Direction - Edinburgh Napier University - Edinburgh, UK
(2022-01 - 2025-08)
Founder & Strategic Director – Brand & Operations - Flora Fusion CBD - Scotland, UK
(2016-01)
Part-time strategic oversight
Project Director / Founder – International Business Scaling & Transformation - Fusion Global Services - Cairo, Egypt / Fife, Scotland
(2016-11 - 2019-07)
Senior Project Manager - Edinburgh Leisure - Edinburgh, UK
(2019-07 - 2020-06)
Directed public sector capital programmes including £2.3M+ heritage refurbishment (live-site, CDM compliant, on time/budget); developed bespoke hybrid LeAgile delivery methodology and led compliance training across portfolios.
Project Manager - Havelock Europa
(2007-12 - 2009-12)
Led multi-site financial sector change programme (32-site HBOS rebrand/rollout, £355k+ budgets) for major UK banks; delivered improved profit margins, on-time completion and consistent H&S adherence (IOSH/COSHH/CSCS).
Founder/MD - Flora Fusion
Early phase & additional construction/retail ventures. Demonstrated full-lifecycle brand conception, procurement systems, supply chain/operations management, communications strategy and low-capital startup execution in competitive markets.
BA (Hons) - International Business Management - Edinburgh Napier University (2012-01 - 2016-01)