Teresa Santinho

20+ years building structured decision systems across finance, operations, and business development. Consistent track record of entering complex, unstructured environments and creating the frameworks needed for better decisions. Currently applying this to sports tech through Pocket Coach, an AI-driven platform for youth player development.

Senior Business Executive at Turbine Kreuzberg (2019-01 – Present)

Financial and operational structuring across a multi-entity digital agency, strategic partner to C-level leadership.

• Reduced execution time of core processes by 50%+ through systematic redesign
• Built internal reporting and decision frameworks replacing ad-hoc processes with repeatable systems

Founder & Product Lead at Pocket Coach (2026-01 – Present)

AI-driven platform structuring youth football player development — training planning, workload management, and longitudinal data tracking for grassroots and academy-level clubs.

• Designed core product logic for AI-powered session generation, ACWR monitoring, and performance tracking
• Validating directly with coaches and clubs; project recognised by Barça Innovation Hub experts as "unquestionably professional quality"

Founder & Managing Director at Atelier do Vestido

Built and scaled a retail brand from zero across online and physical showroom channels.

• Full P&L ownership: pricing strategy, margin control, cash flow, supply chain, and team management
• Designed customer acquisition strategy in a highly competitive, margin-sensitive market

Financial Advisor at Banco BPI (2001-01 – 2017-12)

High-net-worth client portfolio management (>€5M AUM), analytical financial planning across investment and risk scenarios.

• Consistent portfolio growth and retention through data-driven advisory
• Managed securitization portfolio with direct exposure to regulatory frameworks, including interaction with Banco de Portugal and rating agencies, ensuring risk monitoring, compliance alignment, and structured financial reporting.

Licenciatura in Marketing Management

Professional Diploma in Managing Director – Barça Innovation Hub

Certificate in AI Product Management – Duke University

Certificate in AI Leader: Generative AI & Agentic AI — for Leaders & Founders

Specialisation in Performance Technology in Sports – Coursera