Valeriya Sokolova

My name is Valeriya and I'm a digital marketing professional and Branding and PPC strategist.

I am an experienced marketer with 6 years of experience in digital marketing, especially in social media and influencer marketing for various brands including Revolut, Bold, Vivid, Oasis Protocol, Yandex, and more. I have created and executed campaigns in different industries such as banking, online deliveries, transport, cyber security, NFT, and DeFi. Additionally, I have an extensive network and database of influencers as well as experience building relationships with agencies and influencers, setting goals, and creative concepts, and analyzing campaigns.

Through my experience with influencer marketing, I've worked both on the side of an agency and on the side of a business. I've managed a small team and worked with big (200+ employees) and small (a team of 25) projects. I have experience in building a 360-degree influencer marketing campaign starting from client communication, goal setting, influencer search and communication, price negotiation, and creating spreadsheets, and presentations.

I created concepts for native integrations for various projects to achieve goals based on my knowledge of social media and current trends. I was also responsible for content checks, documentation, contracts, payments, and reporting. I have also developed marketing and branding strategies for small-owned businesses in Portugal, where I have managed events, and utilized social media channels for brand promotions.

I have applied my knowledge and experience in branding to create unique brand identities that meet their target audience's needs.

01/2023 - current SOLARTRIP - HEAD OF INFLUENCER COMMUNICATIONS

• Planning and execution of influencer strategies
• Identification, analysis, and selection of optimal influencers and creators for different goals
• Reaching out, acquiring, negotiating with, and briefing influencers on campaigns
• Active management of influencers' and agencies' relationships, including communication via calls and written messages
• Reviewing influencer content and coordination of internal usage of user-generated content (UGC)
• Supporting the measurement of influencer performance

11/2021 - current VS.STUDIOS - FREELANCE BRAND AND DIGITAL MARKETING STRATEGIST

• Brand Identity and Strategy
• Digital marketing strategies
• Setting and reporting paid ads campaigns (Facebook Ads and Google Ads - for e-commerce)
• Influencer marketing campaigns

07/2021 - 01/2023 THANK YOU MAMA - HEAD OF BRAND COMMUNICATIONS

• Produced and edited content for social media and print marketing materials
• Set up paid advertising campaigns (Facebook Ads)
• Organized events and exhibitions, managed collaborations with other brands, and influencer marketing campaigns
• Increased sales 8x in a year

05/2021 - 10/2022 SaaS Start-up MNFST - HEAD OF INFLUENCER COMMUNICATIONS

• Created, executed, and reported IM campaigns for brands from different industries: Bolt (Transport), Vivid (Banking), Oasis Protocol (DeFi), Creeps (NFT), Yango Deli, Jiffy (Grocery Delivery)
• Built and managed long-term relationships with influencers, agencies, and clients
• Created and executed a last-minute campaign for an NFT collection release in 2 days
• Strongly entered a saturated market with a grocery delivery IM campaign, generated more than 500k views and impressions, generated free content from micro-level influencers
• Data analytics and data visualizations for client reports

01/2021 - 05/2021 - HYPE FACTORY - INFLUENCER MARKETING MANAGER

• Communicated with influencers (Brazil, Germany, Mexico, UK, US)
• Written and spoken communication in English, Portuguese, German, and Russian
• Data analytics and data visualizations for client reports
• Work with external platforms and databases for advanced influencer search and organized communications

Graphic Design course - BBE

BA Media and Communication

University of Passau, Germany

BA Linguistics - English and German