Vanessa Reis

Passioned about Marketing and Communications. Always dreamed about it and since an early age I accomplished my dream. Strong and decisive in Marketing, Public Relations and Spa Operation always in top/ luxury brands.

Very dynamic and fully committed, focused on brand & revenue effectiveness. Professional, ethic and suitable as a team member and leader. Extremely punctual and assertive. For the last 23 years I have worked in the area of Marketing & Communication management, having worked for national and multinational companies, in several fields of business from Hospitality to Wines, from Banking to FMCG and much more.

I can easily adapt to change, new environments and new business structures always creating motivation for and to the team. Have had the opportunity to grow through the years and have taken on a more analytical role with the brands I have been working with over the past 8 years in particular.

PROFESSIONAL EXPERIENCE

HEAD OF STRATEGY & HEAD OF DIGITAL

•Digital & Offline Strategy (special relevance on the Digital environment), by developing and maintaining the strategic planfor each account, with special focus on digital communication

•Lead the creative department - alongside with the Creative Director

•Suggest, design and implement digital projects to increase the client's ROI

•Reporting on digital performance metrics

•Integral supervision of projects, ensuring a good level of client service

•Communication and marketing consultancy•Public Affairs•Brand and image creation and management

•Social networks - content creation, performance, management•Institutional relations

•Endorsements•Consultancy and advice on catering•Brand management and activation•Conferences and lectures•Creation and Management of WebsitesVANESSA REIS ATELIERJANUARY 2020 - JANUARY 2023Self-employedSTRATEGY | MARKETING | COMMUNICATIONSHead of Strategy &

• Head of Digital of all agency clients that operate in different and several areas if business: Banking,FMCG, Restaurants, Hospitality, Insurance, Coal Mines. Manage a 30 people team: designers, social media managersand also the management team. By putting a global perspective with a mozambican flavour on the clients digitalfootprint I could raise in 300% the followers on Instagram and running digital campaigns with a CPC of 0,01€ and a CPAof 0,05€. Head of Strategy &

• Senior Brand Manager of 5 products in the music & events industry, responsibl for the emerge of the main partners resulting in a new brand called NEW COLLECTIVE (merge between New Sheet and HCollective, producers for success events such as Revenge of the 90’s who gather in an event near 15,000 people) MARKETING MANAGER NEW COLLECTIVE APRIL 2019 - DECEMBER 2019 •Definition of the brand strategy for each music concept (5 concepts) •Leading 3 teams: Marketing, Design and Digital •Working on the Marketing budget alongside with a shared P&L with the Production and Booking teams •Creating and managing Digital Campaigns: Facebook Ads, Google Ads (generating CPC’s around 0,01 ), Instagram, Online forms towards gaining new leads •Creating Sales and Marketing strategies either for the different sales & distribution channels •Liaise with different companies in order to generate partnerships •Developing strategies to carece new concepts alongside external clients and partners Senior Brand Manager of 6 accounts in different markets, mostly Guest Houses, Restaurants and Bars CEO &

• FOUNDER BOILING BRANDS APRIL 2016- FEBRUARY 2019 •Definition of the brand strategy for each client (6 accounts) •Leading a team to provide the utmost level of client service - 3 people •Completing projects to a specific schedule and within an agreed budget •Creating and managing Digital Campaigns: Facebook Ads, Google Ads, Instagram and Linkedin •Creating Sales and Marketing strategies either for the traditional and digital distribution channels •Liaise with OTA’s to increase brand awareness and gaining visibility towards specific campaigns •Involved in the recruitment of the Sales and Marketing team of each clients •Launching of the Best Western Hotels in a week: press conferences, influencer marketing strategy, breakfast with key players - Achieved Media coverage ROI 4.586,00 •Reopen Sheraton Cascais Resort, fully refurbished and new brand positioning, dealing directly with •EMEA Marriott where an e-mail Marketing campaign made 30.000,00 in bookings •Social Media - In each client increase 200% followers and gain 80% engagement mostly on Facebook and on Instagram Reporting to the CEO, with a dotted line to the Sales Director and the Executive Director MARKETING DIRECTOR LUNA HOTELS &

• RESORTS FEBRUARY - DECEMBER 2017 •Media Management including creating storytelling for the brand and also for each property, concerning mostly the location •Define the marketing plan and strategy of the group and its outlets, through the different markets and also focusing on the communications and marketing strategies for LUNA Hotels Spa’s •Managing Influence Marketing mostly for Spa’s and Food &

• Beverage •Supervise and managing all Social Media activity including scheduling posts, engagement, paid media and ambassadors •Development and implementation of the Restyling of Luna Hotels brand liaising with design agencies • Development of strategic partnerships: FOX, EXPRESSO newspaper, BOA Cama Boa MESA •Managing all online and offline advertising campaigns with special focus on the UK market with the highest direct ROI on SEO and social media campaigns •Planning and managing CRM campaigns focused on UK, BRASIL, GERMANY and NETHERLANDS •SEO &

• SEM: liaise with 3rd party agency on PPC campaigns and on-sites as well as off-site search engine optimisations •Managing all operations of Pope Francisco’s visit, including dealing directly with the Pope’s P.R. Manager and dealing with all Media coverage •Social Media: > 400% followers and gain 100% engagement mostly on Facebook and on Instagram Reporting directly to the agency’s CEO, coordinates the team (4 account executives) ACCOUNT DIRECTOR MESSAGE IN THE BOTTLE JULY 2015 - APRIL 2016 •New business - Taking a lead in clients’ marketing and advertising strategies •Leading a team to provide the best media coverage and PR campaigns to each client •Completing strategic projects to a specific schedule and within an agreed budget •Strategic and operational support for the new properties of Pine Cliffs Hotels &

• Resorts at Algarve •About 50 media appearances on site (bloggers, national newspapers and magazines) •Media coverage ROI € 13.500,00 Reporting directly to the chain CEO and Trust Fund MARKETING DIRECTOR NAU HOTELS &

• RESORTS MAY 2013 - MAY 2015 •Defining Sales, Marketing and Communication strategy for the hole hotel chain and its outlets, concerning Spa and Food &

• Beverage •Launching NAU Palácio do Governador, Lisbon| Portugal, which has a 1200 square meters Spa •Rebranding of the hotel chain in all 10 properties liaising wit the design agency and the Trust Fund • B2C performance, social media performance, PR activities, media trips, resorts key events •Supervise and managing all social media activity including scheduling posts, engagement, paid media •Liaise with the PR agencies in key markets •Website content management & performance reporting, including retail offer management •Monitoring, analise and evaluate of the main variables of the brand: sales, market, shares •Create and supervise all CRM campaigns •Arrange resort and product photoshoots - Several Spa and Fashion features and also TripAdvisor •2014 Summer campaign brought a ROI of € 480,000,00 and increased growth of Leisures segment by 75% uplifting resort ADR •Creating new stand for the first appearance in the most prestigious Tourism event at Portugal - BTL •Launching of a new Brand in 1 month: elaboration of all branding stationery including internal signage •Launching Nau Hotels &

• Resorts App during the 2015 BTL, which was fully paid through the bookings made through a campaign via website and app that was launched during that weekend Reporting directly to the company’s Portugal Country Manager MARKETING MANAGER GRUPO A PUBLISHING August 2011 - May 2013 •Define Marketing and Communication plan •Development and design of promotional and corporate materials •Development of strategic partnerships and New Business •Establishment and management of Facebook fan page •Media Relations with national newspaper - cultural segment •Estimated budget growth of 40% on total annual budget

Marketing, Communication & Public

Affairs DEGREE

(Inst. Pol. da Guarda- 2001)

Personal Marketing – 2002

Web Marketeer – 2016