Digital Project Manager & CRO (Work-Study) at La Poste Groupe (2024-09 – Present)
- Analyzed B2B user journeys via Contentsquare and Piano Analytics to identify friction points and prioritize actions
- Designed and deployed A/B tests via AB Tasty → up to +22% conversion and +20% clicks
- Coordinated CRM and emailing campaigns with Marketing Client (Prêt-à-Poster, Presse, Destineo...)
- Managed B2B digital content and wrote briefs for UX/technical teams
Digital Strategist (Work-Study) at Cash Flow Positif (2023-09 – 2024-08)
- Managed digital acquisition on Meta Ads and Google Ads: A/B testing, CPL optimization
- SEO strategy and partnerships (semantic siloing, Se Loger, ImmoCompare) to boost traffic
- Ran CRM emailing and nurturing campaigns on Brevo and Lemlist: segmentation and lead warming
- Performance tracking: +900% conversions, lead volume multiplied by 10
Digital Marketing & Communication Project Manager (Internship) at Up Start (2023-05 – 2023-09)
- Managed and animated social media: editorial planning, content creation, moderation
- Launched targeted ad campaigns (Facebook Ads, Google Ads)
- Tracked marketing KPIs and continuously improved digital actions
- Coordinated marketing actions end-to-end, from planning to results analysis
Marketing & Digital Communication Intern at Groupe MANAGEM (2022-01 – 2022-06)
- Built a monthly editorial calendar
- Wrote and published posts (company news, projects, results, CSR)
- Competitive and sector monitoring (mining/industrial sector)
- Tracked KPIs (engagement, reach, follower growth) and monthly reporting
Customer Relations Officer, Train Station at Office National des Chemins de Fer (2020-01 – 2020-02)
- Welcomed, informed, and directed passengers in the station
- Sold and promoted transport offers, handled after-sales service
- Operational management and customer feedback handling to improve service quality
- Managed customer relations during peak traffic, with strong interpersonal skills and responsiveness
