Anna Beaufils

Senior wellness and commercial leader with 10+ years of executive experience across luxury health clubs, iconic global resort brands, and premium wellness clinics in London, Greece, and the GCC. A proven business builder and strategic consultant who has opened facilities from scratch, led multi-department operations, delivered record-breaking commercial results, and built wellness concepts that have become industry benchmarks. Known for combining deep operational expertise with an exceptional ability to identify growth opportunities, secure high-value partnerships, and turn underperforming businesses into premium, commercially thriving destinations.

Track record includes 250% overall business growth and the highest revenue period in site history at a London luxury health club, board-level strategic leadership of the Harrods Wellness Clinic longevity programme, pre-opening delivery of luxury resort wellness facilities from architect brief through to launch, and the creation of wellness and nutrition concepts that have generated measurable ROI across every organisation she has led. Skilled in P&L ownership, CAPEX management, team development, new business generation, and commercial strategy across multi-site and international environments. Based in Doha and operating across the GCC, Anna is a competitive athlete and brand collaborator actively building and shaping the premium wellness and fitness landscape across the region.

Lead Consultant - Hybrid Growth Consulting - Doha, Qatar / GCC

(2026-01)

A specialist commercial strategy and wellness consultancy serving luxury wellness operators, premium gym brands, hospitality groups, nutrition companies, and sports brands across the GCC and internationally. Engaged by clients to solve real business problems, from stagnant revenue and unclear brand positioning to new market entry, concept development, and partnership growth. Every engagement is built around a clear commercial outcome.

• Developing comprehensive commercial strategies and business plans for wellness and fitness clients, conducting market and competitor analysis, defining revenue streams, building financial models, and producing investor-ready or board-level strategy documents that set a clear direction for sustainable, scalable growth
• Identifying, structuring, and securing new business partnerships and commercial collaborations for clients, from initial prospecting and pitch development through to deal negotiation and agreement, connecting wellness brands, gym operators, nutrition companies, and lifestyle businesses with the right partners to accelerate growth and expand market reach across the GCC and beyond
• Advising clients on brand strategy and market positioning, auditing existing brand identity, defining target audience, competitive differentiation, and brand voice, then building a strategic roadmap that repositions the business for premium market recognition, stronger client acquisition, and long-term loyalty
• Concepting and launching new wellness and fitness business ventures from the ground up, developing the full business case, concept design, programming architecture, operational structure, go-to-market strategy, and revenue model, taking clients from idea through to commercial launch with a clear, fundable, and executable plan
• Designing performance wellness and nutrition menus in collaboration with nutrition brands, wellness cafés, and hospitality operators, creating integrated food concepts that span functional nutrition, gut health, anti-inflammatory protocols, and longevity-focused offerings, generating a new commercial revenue stream and elevating the overall client or guest experience
• Building content and social media strategies for brand partners with a direct commercial brief, defining audience, platform strategy, content pillars, and campaign calendar, then overseeing creative direction and execution to drive measurable growth in brand authority, audience engagement, and commercial return
• Designing and delivering premium wellness retreat concepts as commercially packaged offerings for luxury resort and hospitality clients, building the full retreat model including programming, nutrition, brand partnerships, pricing structure, and marketing strategy, creating a revenue-generating signature experience that drives occupancy, guest spend, and destination brand prestige
• Delivering strategic consultancy workshops, business development masterclasses, and commercial education programmes for fitness and wellness business owners, gym operators, and brand teams, translating senior-level commercial and operational expertise into practical, results-driven frameworks that accelerate business growth and professional performance

Fitness & Wellness Health Club Manager - Rena Spa & Health Club - London

(2022-01 - 2026-01)

Senior operational and commercial leadership of a luxury London spa and health club, overseeing Spa, Fitness, Membership, and Front of House across four departments. Delivered the strongest commercial period in the site's history.

• Recognised as Member of the Year for delivering the highest revenue generation and business growth across the entire site network, consistently exceeding monthly commercial targets by up to 60% and achieving the highest profit margins in the site's recorded history
• Delivered 250% overall business growth by developing and implementing new wellness and fitness concepts from the ground up, repositioning the club as a premium private health and wellness destination in London
• Drove significant improvements in membership retention and engagement within a high-end private health club environment, elevating the member experience across fitness, spa, and lifestyle services
• Developed and managed commercial partnerships with wellness and fitness brands, securing supplier and brand collaborations that enhanced the club's service offering and commercial positioning
• Developed specialised women's wellness programming and retreat-style experiences, strengthening the club's positioning within London's luxury private wellness market
• Oversaw full P&L management, KPI reporting, payroll, cost control, and financial governance across all four departments
• Recruited, trained, and led a high-performing multi-department team, implementing SOP/NOP systems and HR processes to drive service standards and team performance
• Generated the highest ROI and revenue results in the company's