Fazal Faws

Highly motivated, goal-oriented professional with over 10 years of customer service, management and sales experience. Proven track record of success in exceeding sales goals and providing exceptional customer service. Possesses strong interpersonal and communication skills and the ability to work well in team.

Experienced sales and merchandising specialist with a proven ability to optimize product distribution and manage comprehensive sales strategies across various regions, including the UAE and Sri Lanka. Demonstrates excellent organizational skills in inventory management, customer relationship maintenance, and competitor analysis, contributing to sustained business growth and enhanced customer satisfaction.

Sales& Merchandiser - FMCG - Masafi Co LLC - Dubai UAE

(2019-08 - 2025-11)

• Ensuring products appear in the right stores at the correct times and propriiate quantities as per company prospects.
• Planning product ranges and preparing sales and stock plans in conjunction with buyers.
• Controlling stock levels in outlets based on forecasts for the season.
• Meeting with customer and managing the distribution of stock, ordering stock, agreeing timescales and delivery dates, and completing the necessary paperwork.
• Reporting competitor activities (product launch / secondary displays /new promo packs etc.).
• Maintaining customer relationship with effective manner.
• Stocking sales floor shelves and creating attractive product displays.

Sales Representative - SIC Trading (PVT) LTD - Sri Lanka

(2017-10 - 2019-03)

• Visiting the potential customers, and following up on leads.
• Receive inquiries and follow up to ensure quotations are met.
• Prepare Quotation Request Forms, review quotations and sales orders for accuracy.
• Interact with other departments to ensure customer requirements are met.
• Creating and maintaining a database of current and potential customers.
• Attend to and follow up customer complaints to ensure customer satisfaction.
• Ensure the delivery of sold products on time.
• Collect, summarize and analyze customer input and comments, and to generate suggestions for new products.
• Closing sales and achieving sales targets.

Merchandiser - Tanweej Company - KSA

(2015-07 - 2017-08)

• Conducted competitor analysis by reporting on new product launches, promotional activities, and secondary displays in other marketing strategies.
• Maintained strong customer relationships through regular meetings and efficient stock distribution management, including order processing and delivery scheduling.
• Coordinated with retail stores in Dubai to ensure accurate product assortment and timely replenishment according to sales forecasts and promotional activities.
• Planned and managed stock levels in outlets based on consumer demand trends and seasonal variations to optimize inventory turnover.
• Ensured strategic placement of FMCG products across key retail locations in Dubai, optimizing visibility and sales potential.
• Collaborated with buyers to develop comprehensive product range plans and sales forecasts, enhancing market responsiveness.

Bachelors Program - Business Administration - BBA - Ariston School of Business Studies (2019 - 2022)

Information Technology - Esoft Metro campus (2011 - 2013)