Firas Boufaden

Digital marketing specialist with hands-on experience in website management, SEO, e-commerce, and marketing analytics. Over the past few years, I've worked on improving website performance, optimizing online stores, and setting up tracking systems to better understand user behavior. I've been involved in projects across telecom, real estate, and startup environments, where I supported lead generation, website optimization, and digital marketing campaigns using tools like WordPress, GA4, and CRM systems.

Web Marketing & CRM Manager at Ayoub & Co Elite Estate (2025-08 – Present)

• Developed and executed web marketing initiatives aimed at generating qualified real estate leads and increasing online visibility.
• Manage and continuously improve the company's WordPress website, ensuring strong SEO performance and smooth user experience.
• Implemented Google Analytics tracking and Meta Pixel integration to better understand user behavior and support retargeting campaigns.
• Designed and launched landing pages for off-plan real estate projects, focusing on clear messaging and high conversion potential.
• Improved Bitrix24 CRM automations to better organize incoming leads and support the sales team.
• Plan and run targeted email marketing campaigns through Bitrix24, including property launches and newsletters

Ecommerce Specialist / Website Manager at Orange Tunisia (2024-09 – 2025-08)

• Worked on the Orange Tunisia website with a strong focus on the e-commerce platform by handling product uploads, flash sales, and promotional campaigns with maintaining precise product visibility and categorization across the website
• Day-to-day website management, monitoring performance, identifying technical issues, and coordinating fixes with technical teams to keep the platform running smoothly.
• Conducted SEO audits to identify technical and on-page issues affecting search visibility and overall site performance and implemented SEO improvements and technical corrections, including optimizing metadata, product pages, internal linking, and keyword placement
• Coordinated with external agencies to create visual assets and campaign content for Google Ads and Meta campaigns.
• Implemented campaign tracking using UTM parameters and analyzed performance metrics to evaluate results.

Product Marketing & Web Performance Specialist at Waycare (2024-05 – 2026-01)

After starting at Xelero as an intern, I was later recruited by the CEO to join Waycare, his growing automotive startup

• Built and launched the Waycare.app website using WordPress and Elementor, ensuring responsive design and SEO-friendly structure.
• Implemented Google Tag Manager, Google Analytics 4, and Meta Pixel to track user behavior and measure marketing performance.
• Created and optimized SEO-focused content targeting the automotive sector to attract relevant traffic and support user acquisition.
• Created to the marketing strategy for the launch of the Waycare mobile application.
• Supervised and supported marketing interns, guiding them on content creation and digital marketing tasks.
• Monitored website performance and suggested improvements to navigation, SEO structure, and overall user experience.

WEB MARKETING Intern at Xelero (2024-02 – 2024-06)

• Worked on Xelero and its clients websites, identifying and fixing technical issues affecting performance.
• Performed SEO audits and implemented technical and on-page improvements to strengthen search visibility.
• Configured Google Tag Manager, Google Analytics 4, and tracking tools for Xelero and several client websites.
• Implemented analytics tracking and event monitoring to help clients better understand user behavior and website performance.
• Collaborated with developers and designers to implement technical corrections and website optimizations.

Master's in Digital Marketing – ESPRIT SCHOOL of BUSINESS (2022-09 – 2024-09)

Bachelor's in Accounting – HIGHER INSTITUTE of ACCOUNTING and BUSINESS ADMINISTRATION (2015-09 – 2022-06)