Founder at Pawlio (Shopify E-commerce Brand) (2026-03 – Present)
- Managed end-to-end e-commerce operations including product listings, inventory, and order fulfillment
- Developed and executed digital marketing strategies across SEO, SEM, and social media platforms
- Optimized website performance and user experience (UX) to increase conversion rates
- Managed paid advertising campaigns (Google Ads, Meta Ads) to drive traffic and sales
- Analyzed performance metrics using Google Analytics and other tools to improve ROI
- Implemented SEO best practices to increase organic traffic and search engine ranking
- Created and managed content for social media platforms to enhance brand awareness
- Monitored KPIs such as conversion rate, CTR, and customer acquisition cost (CAC)
Marketing Coordinator at Intelligent Time Engineering (2021-01 – 2025-01)
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns, resulting in a 20% increase in lead generation and a 15% boost in sales revenue
- Conduct market research and competitive analysis to identify emerging trends and opportunities for product and service enhancements
- Manage the company's social media profiles, increasing engagement by 25% and follower base by 30% over one year
- Coordinate marketing events and trade shows, ensuring brand consistency and maximizing ROI
- Spearhead email marketing campaigns, achieving a 12% increase in open rates and a 10% rise in click-through rates
Junior Marketing Associate at Intelligent Time Engineering (2019-07 – 2020-12)
- Developed and executed digital marketing strategies for clients, specializing in SEO, content marketing, and Google Ads campaigns
- Conducted keyword research and optimized website content, leading to a 25% increase in organic website traffic
- Managed and analyzed Google Ads campaigns, optimizing ad spend and achieving a 15% increase in click-through rates
- Assisted in the creation of engaging content for blogs, email campaigns, and social media platforms
- Collaborated with the creative team to design marketing collateral and graphics for various marketing materials
- Attractive more than 1700 customers
Public Relations at Al Tarbool company (2018-01 – 2019-06)
- Assisted in the development and execution of PR campaigns for clients spanning industries, including healthcare, technology, and entertainment
- Drafted compelling press releases, media pitches, and communication materials, securing coverage in top-tier publications and enhancing client visibility
- Conducted effective media outreach and cultivated relationships with journalists and influencers, resulting in a 40% increase in media placements
- Provided support during crisis communication efforts by crafting messaging and coordinating media responses during critical incidents
- Compiled comprehensive media coverage reports for clients, delivering valuable insights and metrics
