Regional Manager – Jordan and Oman Unit at Desert Adventures Tourism (A Fairfax Holding Company) (2013-09 – Present)
Executive operational leadership across multiple hospitality businesses in Jordan and Oman, responsible for financial performance, guest experience, strategic partnerships, operational excellence, and multi-site leadership.
- Increase revenue through new market entry, product diversification, and cost optimization initiatives.
- Build and maintain strategic partnerships with hotels, suppliers, and international tour operators, boosting market share.
- Implement HR programs, train junior managers, and strengthen workforce performance across multi-site operations.
Product Development Manager at Discovery Travel & Eco Tourism (2011-03 – 2013-09)
- Developed innovative tourism and hospitality products, aligning with consumer trends and global standards.
- Created pricing, promotional, and marketing strategies to maximize profit and customer satisfaction.
- Oversaw product lifecycle from concept to commercialization, ensuring delivery on brand promise.
- Coordinated with operations and PR teams to enhance market visibility and service quality.
Groups & MICE Senior Manager at Desert Adventures Tourism (A Fairfax Holding Company) (2010-12 – 2011-03)
- Managed the MICE and groups division, ensuring profitability and service excellence.
- Negotiated with suppliers and hotel partners to deliver cost-efficient, high-quality packages.
- Expanded corporate, leisure, and government accounts, consistently achieving company budget targets.
- Represented the company at global trade fairs and roadshows, strengthening brand presence in GCC and Europe.
Account Manager – MICE Department at Discovery Travel & Eco Tourism (2007-07 – 2010-12)
- Managed corporate and group accounts, designing end-to-end travel and event programs.
- Analysed sales performance to forecast trends and adjust strategies.
- Strengthened long-term relationships with corporate clients, driving repeat business and retention.
- Collaborated with leadership to design and implement strategic sales plans.
Main Restaurant Manager at Kempinski Ishtar Resort (2007-03 – 2007-06)
- Directed daily restaurant operations at a luxury 5-star resort, ensuring premium service delivery.
- Supervised staff and conducted hospitality training programs to enhance guest experience.
- Monitored food quality, service standards, and compliance with brand requirements.
Floor & Staff Manager at Kanabaye Restaurant (2007-01 – 2007-03)
- Supervised F&B staff and ensured operational efficiency.
- Designed promotional campaigns to grow market share and strengthen customer loyalty.
- Oversaw service quality, guest satisfaction, and PR initiatives.
General Manager at Prana Club (2006-02 – 2006-12)
- Directed full club operations, including F&B, staffing, and financial management.
- Improved service quality and customer experience, resulting in increased patron loyalty.
- Launched PR and promotional campaigns, expanding brand visibility.
- Oversaw financial controls, cash flow management, and vendor relations.
General Manager / PR and F&B Manager at Kalinka Service Group (1996 – 2005-06)
- Managed multiple venues (restaurants, clubs, bars), with responsibility for operations, staff, and profitability.
- Enhanced service quality and introduced international F&B standards.
- Launched campaigns to grow customer base and build brand awareness.
- Maintained financial discipline through effective cost control and cash management.
Food & Beverage Manager at Amazonia Club & Restaurant (1999 – 1999)
- Managed all aspects of restaurant and club F&B operations, from staff supervision to customer service.
- Developed promotional initiatives, increasing customer acquisition and retention.
- Implemented service quality improvements and ensured profitability through financial controls.
Waiter at B.B. King Blues Bar & Restaurant (1995 – 1995)
- Delivered premium customer service in a high-volume, international hospitality environment.
- Gained foundational knowledge in service excellence, teamwork, and guest engagement.
