Muhammad Ali

UI/UX and Brand Designer with 10+ years of international experience building digital products and brand identities for healthcare, fintech, and enterprise clients across Singapore, Pakistan, and the GCC. Proven track record leading end-to-end design delivery — from user research and wireframing to production-ready design systems — with measurable impact on product performance and team velocity. Proficient in Figma, Adobe Creative Suite, Blender, and AI-augmented design workflows that reduce asset production timelines by up to 30%.

Currently based in Doha on a transferable QID, with a strong commitment to contributing to Qatar's Vision 2030 digital transformation through purposeful, human-centered design.

User Interface Designer at Bits Collision (2025-02 – 2026-03)

• Built a scalable Figma component library and design system adopted across 3 concurrent product lines — reducing designer onboarding time by an estimated 40% and eliminating visual inconsistency across iOS, Android, and web platforms.
• Partnered with product managers and engineering teams on enterprise and consumer projects to embed UX best practices into the development lifecycle, cutting design-to-handoff revision cycles by 25% through structured documentation and developer-ready Figma specs.
• Led bi-weekly design review cycles with cross-functional stakeholders across 3+ product lines, systematically incorporating feedback to compress delivery timelines by 20% — enabling faster go-to-market without compromising design quality or accessibility standards.
• Designed intuitive apps and web interfaces across iOS, Android, and web platforms, improving user flow and reducing friction points across all product lines.

Creative & Product Designer at Articares (2022-08 – 2025-01)

• Designed the UI for H-Man (Arm Rehabilitation Robot), a Care Platform product that improved therapist productivity by 65%, enabling clinicians to treat significantly more patients and directly increasing clinic revenue.
• Designed the UI for ReHandyBot (Hand & Wrist Rehabilitation), a platform that trains sensorimotor ability — delivering a measurable improvement in patient rehabilitation outcomes.
• Produced end-to-end brand identity, marketing collateral, and digital assets — including web UI, user guides, social media, and 3D product visualizations — across a 2.5-year engagement with a Singapore-based healthcare startup.
• Developed and maintained cohesive brand guidelines adopted across all marketing channels — web, social, and offline — ensuring visual consistency across 10+ campaign and product-launch deliverables.
• Integrated AI design tools (Midjourney, Adobe Firefly) into production workflows, reducing visual asset creation time by approximately 30% while maintaining brand quality standards.
• Optimized WordPress-powered website UI, improving page performance, load times, and user experience for a growing digital audience.

Visual Designer at TechAvenuebiz (2019-10 – 2021-01)

• Designed multimedia deliverables — presentations, product branding, and digital media — for clients in AI, cybersecurity, and digital media sectors.
• Designed 25+ B2B sales pitch decks and product introduction materials for AI and cybersecurity clients, directly supporting the company's new business pipeline.
• Built and maintained a comprehensive brand identity system across web, social, and offline channels, ensuring visual consistency across all customer touchpoints.

Freelance UI/UX Designer at Independent (2021-01 – 2022-08)

• Credkin (Finance App, iOS & Android): Designed complete end-to-end UI screens for a US-market banking super-app — covering credit score management, multi-product banking, bill payments, and international remittances from a single interface.
• Delivered UI/UX consulting and design production for multiple independent clients across fintech, healthcare, and e-commerce during this period.

Lead Graphic Designer at Irtifa Group (2017-12 – 2018-09)

• Led an in-house design team delivering brand identity, marketing materials, and visual assets for the group and its subsidiary companies.
• Defined brand look-and-feel guidelines and ensured creative standards across all client deliverables; managed client briefs directly from brief to final output.

UX Designer at Astute Pros Digital Agency (2016-01 – 2017-11)

• Led wireframing and interactive mockup production for app and website projects, translating business requirements into structured, user-centered journeys.
• Managed front-end UI design, print layout production, and website optimization simultaneously across multiple active client projects.

Graphic Designer at Edbiz Consulting (2014-02 – 2016-10)

• Designed corporate marketing materials for financial and banking sector clients — including annual reports, monthly reports, catalogs, and newsletters.
• Produced packaging designs, brand collateral, and print-ready materials for a growing portfolio of corporate clients.

Diploma in Graphic Design & Animation – Arena Multimedia Pakistan (2014 – 2015)

Diploma in Information Technology (DIT) in Information Technology – KPK Board of Technical Education (2013 – 2014)

Bachelor in Business & Information Technology – Virtual University of Pakistan (2029)