Noha Ammar

UX Research Lead | Product Design Lead with 9+ years of experience and a B.S. in Computer Science. I started my journey as a Frontend Developer, then my interest in human behavior & human-centered solutions motivated me to switch to the product design field. I've been working on real-life projects and I'm passionate to continue.

Product design lead | UX Research at Armada Delivery Solutions (2023-01 – 2026-07)

• Enhanced driver apps usability, leading to a 15% increase in retention by analyzing user behavior and refining key interactions.
• Successfully launched a new mobile app called Now! that was downloaded over 100K times within the first 9 months in 3 countries.

Business Design Lead | UX Research at Royal commission of ALULA (2024-08 – 2025-08)

• Optimized the submit form for requesting a service, leading to a 80% decrease in user drop-offs during one month.
• Revamped the design system to be aligned with the Saudi Design Code, reducing design inconsistencies by 70%.

Senior Product Designer | UX Research at DIB GmbH (2022-10 – 2023-03)

• Redesigned the onboarding flow, increasing user activation by 25% through usability testing and iterative prototyping for Yolo app.
• Successfully launched a new mobile app called iMox a social commerce app that was downloaded over 50K times within the first 4 months, with a 4.3/5 user rating on app stores.

Senior Product Designer | UX Research at Benefits Hero (2021-01 – 2023-01)

• Collaborated with product and engineering teams to launch new features, increasing engagement by 22% within the first quarter on Benefits Hero web app.
• Conducted user research and usability tests, identifying key pain points that led to a 20% improvement in overall user satisfaction.

Senior Product Designer | Usability & UX at Update for data analytics & AI (2020-01 – 2021-01)

• Successfully launched a new mobile app called Disco that was downloaded over 150K times within the first year.
• Simplified complex workflows, decreasing user errors by 35% through clearer UX patterns and microcopy improvements.

User Experience Lead at Addicta (2019-01 – 2019-12)

• Partnered with product and engineering to deliver over 10 different projects every 3 months.
• Mentored junior designers and reviewed work, improving overall team output quality and consistency.

Senior User Experience Designer | UI Designer at Re3aya 247 (2018-01 – 2020-01)

• Designed user flows and wireframes for Re3aya 247 web app, improving task success rate by 20% through usability testing and iterative feedback.
• Created high-fidelity UI designs, enhancing visual consistency and increasing user engagement across key features.

Front end developer with focus on UX at IFS Software House (2016-01 – 2018-01)

• Developed responsive web interfaces, improving page load speed by 30% through code optimization and lazy loading.
• Built reusable user interface components, reducing development time by 25% and ensuring consistency across Ajman web apps.

Frontend Intern at The Climate Change Information Center (2015-07 – 2015-12)

• Converted design mockups into functional interfaces with attention to detail and responsiveness.
• Assisted in building and maintaining web pages, ensuring consistent design and functionality across the applications.

B.S. in Computer Science – Cairo University, Faculty of science (2011 – 2019)