Product design lead | UX Research at Armada Delivery Solutions (2023-01 – 2026-07)
- Enhanced driver apps usability, leading to a 15% increase in retention by analyzing user behavior and refining key interactions.
- Successfully launched a new mobile app called Now! that was downloaded over 100K times within the first 9 months in 3 countries.
Business Design Lead | UX Research at Royal commission of ALULA (2024-08 – 2025-08)
- Optimized the submit form for requesting a service, leading to a 80% decrease in user drop-offs during one month.
- Revamped the design system to be aligned with the Saudi Design Code, reducing design inconsistencies by 70%.
Senior Product Designer | UX Research at DIB GmbH (2022-10 – 2023-03)
- Redesigned the onboarding flow, increasing user activation by 25% through usability testing and iterative prototyping for Yolo app.
- Successfully launched a new mobile app called iMox a social commerce app that was downloaded over 50K times within the first 4 months, with a 4.3/5 user rating on app stores.
Senior Product Designer | UX Research at Benefits Hero (2021-01 – 2023-01)
- Collaborated with product and engineering teams to launch new features, increasing engagement by 22% within the first quarter on Benefits Hero web app.
- Conducted user research and usability tests, identifying key pain points that led to a 20% improvement in overall user satisfaction.
Senior Product Designer | Usability & UX at Update for data analytics & AI (2020-01 – 2021-01)
- Successfully launched a new mobile app called Disco that was downloaded over 150K times within the first year.
- Simplified complex workflows, decreasing user errors by 35% through clearer UX patterns and microcopy improvements.
User Experience Lead at Addicta (2019-01 – 2019-12)
- Partnered with product and engineering to deliver over 10 different projects every 3 months.
- Mentored junior designers and reviewed work, improving overall team output quality and consistency.
Senior User Experience Designer | UI Designer at Re3aya 247 (2018-01 – 2020-01)
- Designed user flows and wireframes for Re3aya 247 web app, improving task success rate by 20% through usability testing and iterative feedback.
- Created high-fidelity UI designs, enhancing visual consistency and increasing user engagement across key features.
Front end developer with focus on UX at IFS Software House (2016-01 – 2018-01)
- Developed responsive web interfaces, improving page load speed by 30% through code optimization and lazy loading.
- Built reusable user interface components, reducing development time by 25% and ensuring consistency across Ajman web apps.
Frontend Intern at The Climate Change Information Center (2015-07 – 2015-12)
- Converted design mockups into functional interfaces with attention to detail and responsiveness.
- Assisted in building and maintaining web pages, ensuring consistent design and functionality across the applications.
