Shahid Rasool

I am keen to do qualitative and quantitative marketing research.

I have five years post PhD experience of marketing research and teaching in well reputed educational institutes of Pakistan like, Shifa Tameer-e-Millat University, Ghulam Ishaq Khan Institute of Engineering Sciences and Technology. During this time, I have been published more then fifteen ranked journal papers.

Currently, I am doing my research on sustainable development in the domain of marketing with respect to consumer self-concept by neuromarketing. I am in the process of developing the model for testing the consumer self-concept by using neormarketing tools such as EEG, ECG, Eye Tracking and GSR etc.