Shakeer Preena

Results-driven Sales and Business Development professional with an MSc in Purchasing, Logistics, and Supply Chain Management, specializing in 3PL and end-to-end logistics solutions. Proven track record in driving revenue growth, expanding markets, and negotiating commercially competitive agreements. Experienced in managing key accounts, optimizing supply chain processes, and aligning logistics strategies with business objectives in dynamic, competitive environments.

Sales & Business Development Executive at Freightways Logistics (2025-05 – Present)

Lead business development initiatives for a comprehensive portfolio of 3PL services, driving market expansion through strategic client engagement and relationship building.

• Lead business development initiatives for a comprehensive portfolio of 3PL services, driving market expansion through strategic client engagement and relationship building.
• Develop and negotiate commercially competitive freight rates with key clients, shipping lines, and overseas partners, delivering tailored pricing strategies and value-driven proposals.
• Oversee import operations and customer service coordination, ensuring effective communication with international agents and on-time cargo movement.
• Assess client supply chain structures and design optimized logistics solutions that improve efficiency, cost control, and service reliability from origin to final destination.

Sales & Business Development Executive at World zone Shipping Services (2023-02 – 2025-04)

Conducted market research to identify potential customers and new business opportunities. Performed client visits to promote 3PL services and successfully negotiated rates with clients and shipping lines.

• Conducted market research to identify potential customers and new business opportunities.
• Performed client visits to promote 3PL services and successfully negotiated rates with clients and shipping lines.
• Managed import customer service, followed up on quotations, and coordinated with overseas agents on active shipments.
• Recommended practical solutions to address client supply chain challenges and improve operational efficiency.
• Prepared monthly sales productivity reports for management review.
• Ensured timely payments by proactively following up with credit customers.

Logistics & Import Executive at CWT Globe Link Colombo (Pvt) Ltd (2018-03 – 2022-08)

Managed business development activities, including client visits, key account handling, and target market research. Delivered comprehensive import customer service and maintained regular communication with overseas agents.

• Managed business development activities, including client visits, key account handling, and target market research.
• Delivered comprehensive import customer service and maintained regular communication with overseas agents.
• Handled critical import documentation and submitted online manifests in compliance with regulatory requirements.
• Coordinated with overseas partners to secure competitive rates and improve logistics efficiency.
• Advised clients on supply chain challenges and proposed effective, cost-efficient logistics solutions.

Sales Development Associate at Finlays Rentokil (PVT) Ltd (2015-03 – 2018-02)

Built and maintained strong customer relationships by delivering consistent service quality and proactive follow-up support. Analyzed customer needs and collaborated with senior sales staff to align product offerings with market demand.

• Built and maintained strong customer relationships by delivering consistent service quality and proactive follow-up support.
• Analyzed customer needs and collaborated with senior sales staff to align product offerings with market demand.
• Supported market expansion initiatives by contributing to sales strategies aimed at acquiring new customers and entering new segments.

Master of Science in Purchasing Logistics and Supply Chain Management – University of Bedfordshire (2022-01 – 2024-12)

Training in Computer Basic Trade Training – Sri Lanka Air Force (2014-01 – 2014-12)

Certificate in Business English – Oxford College of Business (2012-01 – 2012-12)

Certificate in PCJT Industrial Programming – Java Institute (2011-01 – 2011-12)

GCE O/L & A/L Examination in General Education – Zahira College (2010-01 – 2010-12)