E-commerce Category Specialist at Starlink (2025-05 – Present)
- Own category P&L by driving GMV, margin, ASP, sell-through, and inventory health, aligned with commercial targets.
- Achieved 10% growth in marketplace commission revenue within the first year by optimizing listing compliance and pricing parity.
- Converted 1 marketplace brand to own inventory by demonstrating sustained sell-through performance, increasing margin by ~12%.
- Introduced 1 new category to the online store, expanding product offerings and attracting new customer segments.
- Launched online Pay TV and OSN recharge functionality, shifting customers from physical store visits to e-commerce and improving digital adoption.
- Spearheaded marketplace operations including catalog onboarding, listing compliance, pricing parity, and SLA adherence.
- Roll out new product launches by ensuring marketplace readiness, content accuracy, launch pricing, and promotional visibility.
- Track and analyze category KPIs — conversion rate, buy box win rate, cancellation rate, return rate, and customer ratings — and implement corrective actions.
- Orchestrated listing suppressions, pricing errors, stock mismatches, order cancellations, and returns to minimize revenue loss.
- Collaborate with customer service and operations teams to improve post-purchase experience and reduce return rate.
E-commerce Category Specialist at Yallamomz (2024-06 – 2025-04)
- Increased online sales by 15% within 4 months through optimized marketing campaigns and improved website usability.
- Introduced 3 new categories to the online store, expanding product range and attracting new customer segments.
- Synchronized and optimized online storefronts for user-friendly navigation, visual appeal, and seamless functionality.
- Developed and executed digital marketing campaigns across email, social media, and SEO/SEM channels to drive traffic and conversions.
- Analyzed website traffic, conversion rates, and KPIs to identify performance gaps and implement data-driven improvements.
- Monitored inventory levels to minimize stockouts and overstock, optimizing inventory turnover and reducing holding costs.
E-commerce Catalog Specialist at Yallamomz / Yallatoys (2023-10 – 2024-05)
- Audited and optimized online product catalogs for accuracy, completeness, and improved customer experience.
- Handled product data entry, categorization, image management, content optimization, and search functionality improvements.
- Collaborated with cross-functional teams and analyzed catalog performance to drive online sales and customer satisfaction.
Catalog Admin at Al Asna Trading & Services (2022-12 – 2023-09)
- Managed catalog data accuracy and product listings for the company's e-commerce and accounting software offerings.
- Provided customer support and training for accounting software (Tally), including onboarding new users via Zoom.
- Handled social media accounts and organized marketing events to support brand awareness and lead generation.
- Maintained records, drafted correspondence, and liaised with internal teams and external clients.
Senior E-commerce Associate at Hipower Support Centre (2017-08 – 2018-08)
- Provided player support for Clash of Clans and Hay Day, resolving in-game inquiries, account recovery, and technical issues.
- Identified and escalated hacked account cases following a structured review and recovery process.
- Trained newly joined Service Associates and managed onboarding for new hires.
Administrative Assistant at Cooperative Urban Bank (2015-05 – 2017-05)
- Handled hardware/software installation and workstation troubleshooting for branch operations.
- Maintained databases, drafted minutes, expense reports, and managed office documentation systems.
- Improved existing documentation processes, contributing to reduced administrative labor costs.
