Tmx Tech

Creative and results-driven Social Media & Digital Marketing Specialist with 9 years of combined experience—6 years in video production and 3 years in digital marketing and social media management. Skilled in content creation, multi-platform campaign strategy, and digital storytelling, with a proven ability to boost engagement, drive audience growth, and elevate brand presence through high-quality visuals and innovative marketing campaigns.

Social Media & Digital Marketing Specialist at Doha Eleaz Engineering Consultancy (2024-10 – Present)

Developed and executed monthly digital marketing strategies using audience analytics, competitor insights, and market trends. Produced and scheduled high-performing content for Meta, Instagram, TikTok, YouTube, LinkedIn. Managed community engagement and oversaw complete content pipelines.

• Developed and executed monthly digital marketing strategies using audience analytics, competitor insights, and market trends.
• Produced and scheduled high-performing content (posts, reels, videos, graphics) for Meta, Instagram, TikTok, YouTube, LinkedIn.
• Managed community engagement, responding to comments/messages and improving brand loyalty and customer satisfaction.
• Oversaw complete content pipelines, including copywriting, photography, editing, and video production.
• Increased follower growth and engagement rates through optimized publishing, trend-based content, and audience segmentation.

Accounts Manager & Social Media at El Djazair N1 TV (National Channel) (2023-06 – 2024-06)

Managed daily posting schedules, content calendars, and promotional campaigns. Led digital transformation of TV content by converting 100+ hours of video into online-optimized formats. Managed YouTube channel strategy and social media advertising.

• Managed daily posting schedules, content calendars, and promotional campaigns, increasing online viewership by 30%.
• Led the digital transformation of TV content by converting 100+ hours of video into online-optimized formats.
• Managed YouTube channel strategy, including SEO optimization, thumbnails, and playlists.
• Oversaw social media advertising, audience targeting, and campaign optimization.

Director of Video Production at WBC Press and Meda (2021-12 – 2023-06)

Directed and produced commercials and corporate films, ensuring creative and technical excellence. Oversaw pre-production, on-set production, and post-production workflows. Collaborated with marketing teams to convert video content into digital ads.

• Directed/produced commercials, and corporate films, ensuring creative and technical excellence.
• Oversaw pre-production, on-set production, and post-production workflows.
• Collaborated with marketing teams to convert video content into digital ads and social media assets.
• Supervised production teams, improving project efficiency by 25%.

Photographer & Videographer at Chourouk Magazine (2016-02 – 2021-06)

Covered 20+ national and international film festivals, cultural events, and media activities. Conducted professional photo sessions for actors, artists, and public figures. Created visual storytelling concepts for print and digital campaigns.

• Covered 20+ national/international film festivals, cultural events, and media activities.
• Conducted professional photo sessions for actors, artists, and public figures.
• Created visual storytelling concepts, improving audience engagement in print and digital campaigns.
• Ensured project delivery timelines while maintaining creative quality.

Bachelor's degree in Media and Communication, Specializing in Audiovisual – University 20 August 1955 - Skikda (2017 – 2021)