Product Manager at KHEDMAH DELIVERY (2025-06 – Present)
Reporting to CEO, CFO - DIDIC & Managing Partners - KD
- Led product strategy and roadmap for the Khedmah Delivery application, transforming it from a single-vertical MVP into a multi-vertical quick commerce platform spanning Food, Grocery, Stores, and Dine-Out, scaling daily orders from ~100 to 1000+ within 10 months, delivering 8–10x GMV growth.
- Managed and mentored a cross-functional team of 10+ developers, designers, and analysts, driving sprint execution and faster release cycles across multiple product verticals.
- Conducted stakeholder interviews and operator sessions to translate complex, evolving requirements into structured PRDs, user stories, and acceptance criteria.
- Led UAT and feedback-driven iterations across sprint cycles, reducing feature turnaround time by ~30% and achieving a post-release defect rate of <5%.
- Built and scaled the analytics system using clickstream tracking, enabling end-to-end funnel visibility across key user journeys; leveraged clickstream, funnel, and cohort analysis to identify drop-offs and optimize critical conversion points, improving conversion by ~20% and reducing checkout abandonment by ~25–35%.
- Drove 0→1 product development and scale-up of new quick commerce verticals, unlocking new revenue streams: KD Mart (Grocery): scaled from 0 to 100+ daily orders, contributing 10% of total GMV. Stores Marketplace: expanded into multi-category commerce, increasing cross-category engagement. Dine-Out: launched booking and payment workflows, driving new customer use cases and incremental revenue.
- Drove GTM execution and product onboarding for regional expansion across 4 Oman cities, designed configurable vendor onboarding workflows, permission structures, and operational playbooks from scratch.
- Co-authored product documentation and launch positioning, enabling seamless city-level rollouts and contributing to ~2x growth in active users within 6 months, with onboarding completion rates exceeding 85%.
- Partnered with marketing, operations, finance, and vendor acquisition teams to execute GTM, vendor onboarding, reporting automation, and reconciliation workflows, reducing manual effort by ~20% and improving reporting accuracy.
- Implemented streamlined data pipelines for clickstream events, built API integrations between Salesforce and Order Management System (OMS) to enhance data accuracy, optimized automated ETL processes for improved data management, validation, reporting, automated and live interactive dashboards to support various business teams with real-time insights.
Product Analyst at OLA ELECTRIC (2022-02 – 2025-05)
Reporting to Vice President - Product and Senior Director - Analytics
- Achieved an 18% improvement in workforce utilization by using a data-driven analytical approach to enhance service for electric scooters. Designed and implemented a pipeline in salesforce for optimized service allocation across experience centers and built live dashboards to track key performance metrics, enabling real-time, data-backed decision-making.
- Drove end-to-end process optimization by reducing Turnaround Time (TAT) from point of sales to last-mile delivery across various demographics and stages. Enhanced efficiency through real-time tracking, proactive monitoring of registration stages, and automated alerts to senior management, enabling faster issue resolution and streamlined operations.
- Developed a cohort-based heuristic lead scoring model to identify and prioritize high-value leads, driving a 22% increase in conversion rates. Enhanced sales team efficiency by 16% by streamlining lead qualification, enabling smarter targeting and improved resource allocation.
- Optimized marketing campaigns through high-precision targeting and a data-driven approach to demographics and traffic sources, enhancing relevancy and maximizing reach. Increased impressions and user engagement by 30% while reducing marketing costs by 8% through improved spend efficiency.
- Led and mentored a high-performing team of 4 analysts and BI specialists, driving strategic analytics initiatives, KPI frameworks, and data-driven decision-making. Collaborated with engineering, product, and leadership teams to enhance reporting, optimize operations, and translate complex data into actionable business insights that drive strategic growth.
- Elevated platform performance by designing clickstream events and leveraging analytics to diagnose inefficiencies, conducting root cause analysis (RCA) of funnel conversion to streamline user flows and optimize site navigation. Implemented data-driven improvements that resulted in a 30% increase in conversion rates and a more seamless user experience.
- Spearheaded A/B and multivariate testing initiatives to assess feature performance, driving data-backed product enhancements. Identified key behavioral insights that reduced bounce rate by 40% and increased overall user engagement by 15%. Delivered strategic recommendations that influenced roadmap decisions and improved overall user experience.
- Led checkout, payment, and wallet experience optimization, improving payment success rates and increasing repeat transactions by ~15% through UX simplification.
- Designed and launched a wallet-based payment system for the customer app, improving retention rate, collaborated with finance to automate instant refunds, reducing turnaround time from ~7 days to <30 minutes and significantly lowering customer support escalations.
Pricing Analyst at ADVANCE AUTO PARTS (2021-06 – 2021-11)
Reporting to Senior Director - Pricing
- Boosted gross margin by 8% - Analyzed competitor pricing, implemented Strategy, recommended profit-driven strategies in the form of bundles.
- Optimized inventory management - Forecasted All SKU discounts, analyzed inventory lengths for maximized resource allocation by presenting to senior management recommendations.
- Sharpened pricing strategy - Presented visually compelling reports to senior management, providing robust analysis and recommendations.
Business Analyst at SPINNY (2020-12 – 2021-02)
Reporting to Chief operations officer and Chief finance officer
- Analyzed and optimized supply chain, refurbishment, and demand data, driving crucial decisions for next-phase planning and resulting in a 12% increase in production efficiency.
- Provided actionable insights to the marketing team by analyzing leads data, leading to a 10% improvement by recommending retargeted ad campaign performance.
- Documented and reported customer queries and activities, uncovering root causes that informed product development and team education, reducing customer support tickets by 20%.
Co - Founder at TEA & TISANE (2018-02 – 2020-03)
- Developed a portfolio of finest premium and rare tea blends, sourced from finest cultivators of more than 100 years of exp.
- End to End start-up growth and e-commerce knowledge.
- Marketing, Online Communication media, Packaging and interaction with international customers and suppliers (B2B & B2C).
- Collaborated with influencers to promote the brand and sold to developed countries.
Software Developer - Summer Intern at RELIANCE JIO - NAVI MUMBAI - HQ (2017-12 – 2018-01)
Reporting to Vice President - Software Development
- Developed and deployed a full-stack web application using React, HTML, and CSS
- Designed and implemented an intuitive user interface using React, enhancing user experience and responsiveness.
- Ensured cross-browser compatibility and mobile responsiveness using modern CSS frameworks.
- Deployed the application to a cloud platform, ensuring scalability and reliability.
