GLOBAL ACCOUNT EXECUTIVE at AWIN România (2025-01 – Present)
- Supported with the recommendation and implementation of affiliate strategies that are designed to produce a successful affiliate program, in line the client's objectives and goals.
- Supported clients with recruitment efforts, recommending new as well as existing partner opportunities and provide publisher outreach & introductions, as needed.
- Worked independently to produce all necessary account management documentation and deliver regular reports on assigned programs.
- Communicate effectively and professionally with clients, publishers, vendors and internal teams via email, phone and face-to-face. Monitored affiliate program performance including key KPIs to ensure network compliance and program health.
ACCOUNT MANAGER (CONTRACTOR) at Aceolution (2026-01 – 2026-03)
2-month contract
- Supported with the recommendation and implementation of affiliate strategies that are designed to produce a successful affiliate program, in line the client's objectives and goals.
- Supported clients with recruitment efforts, recommending new as well as existing partner opportunities and provide publisher outreach & introductions, as needed.
- Worked independently to produce all necessary account management documentation and deliver regular reports on assigned programs.
- Communicate effectively and professionally with clients, publishers, vendors and internal teams via email, phone and face-to-face. Monitored affiliate program performance including key KPIs to ensure network compliance and program health.
MARKETING AND ADVERTISING SPECIALIST at AWIN România (2023-01 – 2025-01)
- Managed end-to-end campaign execution for B2B clients, including Etsy and Converse, ensuring timely delivery, optimization, and alignment with brand objective
- Developed and maintained performance benchmarks using internal tools and data dashboards to guide strategic decision-making. Collaborated with internal teams and stakeholders to allocate budgets efficiently and maximize ROI across influencer marketing initiatives. Conducted influencer scouting and vetting processes tailored to campaign goals and audience profiles.
- Utilized Salesforce for lead tracking, client communication, and pipeline management, contributing to seamless campaign onboarding and execution.
HEAD OF MARKETING AND EVENT ORGANIZER at TEDxIasi (2023-01 – 2025-01)
- Led the end-to-end marketing strategy for TEDxIasi, shaping the brand voice, content direction, and visual identity across digital platforms. Coordinated a cross-functional team of designers, copywriters, and social media specialists to deliver cohesive campaigns and build community engagement.
- Developed and executed multi-channel communication plans to promote the event and speakers, resulting in increased attendance and online reach.
- Oversaw event branding and experience design to ensure alignment with TEDx standards and local cultural relevance.
- Built partnerships with media outlets and local influencers to amplify event visibility and grow audience trust.
- Managed timelines, budgets, and content calendars, ensuring efficient execution from concept to event day.
