Danna Florica

Trade marketing specialist / Brand specialist

Over 10 years experience in marketing, communication,graphic design,social media, promotional campaigns, event planning.

Flexible and able multitask can work within fast-moving environment, while also driving toward clarity, and solutions demonstrated resourcefulness in setting priorities and guiding investment in people and systems.

Implement activities defined in quarterly marketing plan with the help of central/local Product Managers.

Provides support to the product managers for executing vendors marketing budget.

Events planning and organization according to the received requirements by the allocated brands.

Constant monitoring of market changes and market analysis to identify new growth opportunities for allocated brands; Preparation and presentation of monthly / quarterly reports / analysis of evolution of assigned brands;

Prepare with the rest of the team the production of marketing material and literature, such as web content, brochures and press releases.

Organise or be part of a team for events, exhibitions and seminars, making bookings and overseeing the guest list.

Upload material to websites, social media pages, online libraries and marketing department databases.

Design and place advertisements.

Communicate with graphic and website designers.

Attend trade shows and exhibitions.

Negotiate with the vendors to acquire additional incentive/promotion funds.

Monitoring ongoing campaign spending against the budget,

keeping accurate records and highlighting where variances occur. Producing an accurate summary of total costs at the end of a marketing campaign.

Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

Attend trainings and achieve relevant certifications.

Essential role in delivering high quality and creative work in line with overall targets.

Florica Daniela

EDUCATION

2012-2014 Master -Marketing and Business Communication 2008-2011 University of Economic Studies-Marketing 2005-2008 National High School I.L Caragiale

EXPERIENCE

Logicom Distribution

Trade Marketing Specialist May 2021- Present

SKILLS/ INDUSTRY KNOWLEDGE

Campaign Analytics Marketing strategy Competitive Analysis Marketing Research Social Media Marketing Process Improvement Public Relation.

SOFTWARE

Adobe Photoshop Adobe Acrobat DC

Corel Draw

Search Engine Optimization(SEO) Search Engine Marketing (SEM)

Google Ads Google Analytics SAP

EDENRED

SENIOR MARKETING SPECIALIST

2017- 2021

Developing and running communication campaigns for large retailers: Mega Image, Cora, Kaufland.

Launch & re-launch of products.

Preparing the campaigns evaluation reports and analyze the results. Accountable for defining the campaigns meeting the KPI and running the analysis and post evaluation feedback.

Monitoring the competition, collaborate with product& sales team to update the company marketing strategy based on market needs competitive situation and company targets.

Developing creative sales tools, including presentation trend reports and product data sheets.

Tracks cost efficiency(ROI).

Writing and editing high-quality content and image under deadline pressure:Facebook, Linkedin, website, brochures, flyers. Harmonization of brand values by following the brand book ensuring consistency and unity of communication .

ALLEVO

MARKETING &PUBLIC RELATIONS SPECIALIST

2014-2017

Proactively generating ways to advance the company’s brand industry trade publications,digital media, speaking opportunities conference participation (Swift, Business Forum Romania,IBM, FintechStage) and other forms of advertising.

Content writing:Linkedin,Facebook, website.

Working closely with all product development departaments to create marketing materials, for sales presentations and client meetings.

Creating graphic materials and content: flyers,brochures, website Communicating with financial magazines to build relationships and optimize press coverage:Ziarul Financiar, Business Magazin, Piata Financiara

LÓREAL

MARKETING COMMUNICATION ASSISTANT

2011-2014

Promoting products and company image in pharma industry Helpnet, Sensiblu.

Developing ideas for creative marketing campaigns.

Gathering and analyse information on customer needs and preferences as well as demographics and buying habits with the goal of identifying potential markets for sales.

Collecting data on market competitors, including prices, product sales and sales campaigns, as well as marketing and distribution methods Creating texts and concepts for newsletter,banners