Diana Cărbuneanu

Results-driven Marketing Specialist with a proven track record across digital campaigns, brand development, event coordination, and cross-functional collaboration. Experienced in retail marketing, influencer partnerships, and performance analysis. A creative, highly organised professional with strong communication and project management skills, passionate about building brands that connect and convert.

Marketing Specialist at Moemax (2024-12 – Present)

• Plan and execute integrated marketing campaigns across online and offline channels
• Manage social media strategy and paid advertising (Meta Ads, Google Ads)
• Coordinate influencer collaborations and brand activations to drive visibility and engagement
• Develop email marketing campaigns and automation flows
• Conduct market research and competitive analysis to inform strategy
• Create branding and storytelling concepts aligned with company positioning
• Coordinate POS materials and in-store promotional assets
• Monitor KPIs (reach, engagement, traffic, conversions) and prepare performance reports
• Collaborate with cross-functional teams across sales, operations, and merchandising
• Led marketing initiatives for a new store opening
• Elaborated and managed contracts with suppliers, influencers, and all marketing partners, overseeing negotiations and legal compliance across the full marketing sphere
• Analyse organic search performance and site visibility using Google Search Console, identifying opportunities to improve SEO and content strategy

Marketing Coordinator at Romcapital (2024-06 – 2024-11)

• Supported the implementation of digital marketing strategy and campaign planning
• Coordinated communication materials and internal reporting
• Contributed to achieving business and profit objectives

Event Planner at Sweet Time Delice (2023-02 – 2024-02)

• Planned and coordinated weddings and private events end-to-end
• Managed client communication and vendor negotiations
• Organised logistics and supervised on-site event execution
• Conducted post-event evaluations and performance reporting

Marketing Manager at Tehnoval Construct (2020-01 – 2023-02)

• Planned community events, sponsorships, and promotional campaigns
• Built and maintained customer relationships and managed audience communications
• Coordinated with Sales, Merchandising, Accounting, and Product Development teams
• Supported business growth initiatives and brand awareness activities

Assistant Manager at Tehnoval Construct (2019-04 – 2019-12)

• Provided operational and administrative support to senior management
• Assisted in coordinating daily business activities and cross-department communication

Bachelor's Degree in Communication and Journalism – Spiru Haret University