Category Planning Specialist (Bakery, Bread Based, Sweet Biscuits & Cakes) at Mondelez (2024-04 – Present)
Specializes in data analysis, market tracking, planogram design, shelf management, promotional tracking, volume forecasting, and cross-functional stakeholder collaboration.
- Extracted and analyzed monthly market data (Nielsen & Safir) to track value and volume market share results vs PY
- Explained sales trends based on market drivers such as share, price evolution, store distribution, promotional leaflets, and competitor activities
- Created Excel reports presentations for Monthly Sales Meetings and the management team to present the Nielsen Data
- Created Excel reports called Deep Dive to understand better the performance of brands through Nielsen data (share of sales vs PY), Leaflets (promo type, execution & discount), Sellin & Sellout vs PY, OOS, TDP's, Active Stores vs PY, MSL, SOS, SP
- Sent monthly update emails to Sales, Field Force, Category Planning, and Marketing teams to explain the reasons behind KPI's increases or decreases
- Monitored and identified data anomalies or performance gaps at a regional or client level, triggering quick adjustments to avoid sales drops
- Correlated Sell-in and Sell-out data with promotion periods to evaluate the real impact of campaigns and prevent stock pressure in retail warehouses
- Streamlined and automated regular Excel reports, reducing data processing time and allowing more focus on delivering clear, actionable insights for the sales teams
- Designed and updated annual category shelf planograms based on commercial priorities, guidelines, and incoming product listings or delistings
- Applied shopper insights and item rankings (Total Market Share vs. Channel level) to set layout configurations, SKU facing allocations, and Gold Area placements
- Reviewed final planogram strategies with the Category Planning Manager and Country CP Lead to ensure alignment with business objectives
- Ensured optimal product assortment (MSL - Must Stock List) and maximized shelf space based on annual review of the brands
- Tracked monthly the SOS & SP using internal data OSA by category & brand, channel & customer to and placement to maximize shelf efficiency and shopper engagement
- Campaign implementation must align with the activity calendar, ensuring visibility for in-store campaigns such as Back to School, Valentine's Day, seasonal promotions, and June 1st., ensure that we have the POPM materials available and implemented in the stores
- Monitored stock levels for activations, promotional packs, and cross-selling opportunities to prevent out-of-stock (OOS) situations
- In the event of an OOS, identified locations in the Traditional Trade (TT) with slower turnover and reallocated stock to the Modern Trade (MT)
- If a promotional pack goes out of stock while a secondary display is still active, applied a Temporary Price Reduction (TPR) to the core range product to ensure the consumer still finds a promotional offer
- Tracked the leaflets monthly to be in line with the competition, tracked the evolution of the leaflets in terms of brands vs PY or vs Competition, calculated the SOV
- Assisted with product assortment planning, pricing tracking, and promotional planning across core categories to help improve market share, sales volume, and shelf efficiency
- Developed the annual Leaflet CP Plan, proposing new promotional mechanics and promo frequencies to help improve the ROS for priority brands and to be promoted in retailer catalogs
- Helped create volume estimations and forecasts for New Product Developments (NPDs), creating customized volume files and distribution tracking sheets for the sales teams
- Created 4P for the NPD's including selling story, logistic data, promo campaigns, price etc.
- Tracked the new products to see if they work properly in the stores to avoid OOS or ageing
- Collaborated with Marketing to align shelf promotions and POSM with the brand image and campaigns, brands evolution, competition evolution in terms of share, price & promo
- Supported the MKT with deep-dive analyses to understand the reasons for potentially delisting an SKU or even an entire brand based on market performance
- Provided Nielsen data to Sales and KAMs to assist in negotiations with major retailers in terms of share, promo, price or distribution
- Coordinated with Demand Planning (Forecasting/Logistics) to ensure that forecasts created for the NPD's are updated in time
- Sent monthly shelf evolution (MSL, SOS & SP) & planograms updates to Field Force
Deal and Contract Specialist with English at Accenture (2023-12 – 2024-04)
Managed contract creation, approvals, system setup, and client signature facilitation.
- Received the contract request and created the draft of the contract using templates
- Handled the necessary approvals and validation for the contract to be created
- Worked closely with the local sales team to make sure the deal is set up correctly in the system and helped them with day to day contract issues or modifications
- Facilitated the steps for client signature
- When signed, proceeded with inserting additional information and documentation so all is ready for agreement set up
- Participated in process improvements initiatives or special projects as assigned
- Updated and maintained various systems and tools for standard process
Account Operations Lead/Sales Support at Hewlett Packard Enterprise (HPE) (2022-04 – 2023-11)
Provided advanced administrative support to Pointnext Management and Sales Team throughout the whole life cycle of Pointnext deals for regions like UKI, MESA, CERTA and Switzerland. Executed operational activities related to quote, price, configuration, deal registration, order management process, invoicing, and contract life-cycle management.
- Provided advanced administrative support to Pointnext Management and Sales Team throughout the whole life cycle of Pointnext deals for some regions like UKI, MESA, CERTA and Switzerland
- Executed operational activities related to quote, price, configuration, deal registration, order management process, invoicing, and contract life-cycle management to ensure that sales orders are successfully completed from quote to delivery and credited appropriately assigned for sales compensation and ensures HPE policy and processes fulfilment
- Checked all requests from the Sales Team, identified missing information or unclear items, communicated with the Sales Team to get the correct information, created instructions, requested approvals (if applicable) and created the case in SFDC which is assigned to the processing team to complete the request
- Coordinated end-to-end sales and administrative operations for Pointnext accounts across UKI, MESA, CERTA, and Switzerland
- Managed the complete Quote-to-Cash lifecycle while ensuring full compliance with HPE internal policies and audit standards
- Managed renewals, contract amendments, service SLA modifications, and product updates for regional sales teams
- Validated data integrity across SAP and Salesforce (SFDC), managed customer invoicing, and monitored backlog and open order control reports
- Verified approval matrices, pricing strategies, credit checks, and financial risk assessments to ensure audit-ready project files
- Acted as the primary interface between regional Sales, Financial Analysts (forecasting support), and the BPO operational center in Chennai
Account Manager and Client Support at BCR Leasing (2020-05 – 2022-04)
Assisted customers by telephone regarding invoices, notifications, and account balance. Processed requests for advance payments, early repayments, and various financial services. Provided written correspondence to clients and authorities.
- Assisted customers by telephone regarding the invoices / notifications issued and communicating the current or previous balance
- Directed them to the client account where the issued invoices / notifications can be viewed
- Sent requests to the authorized departments regarding advance payments, early repayments, advance allocations, conversions, assignment, financing offers, requests regarding CASCO and RCA insurance
- Provided written answers by email and postal correspondent regarding various complaints from clients
- Provided written answers (documented, approved by other departments: Legal, Insurance, Repossession, Logistics if it's necessary) by email and postal correspondent to the authorities (ANAF, Police, Law)
