George Dobre

Sales leader with over 10 years of experience driving revenue growth across B2B and B2C markets, including technology, consumer electronics, distribution, and renewable energy. Proven track record in managing national commercial operations, owning P&L responsibility, and leading sales teams to deliver measurable growth. Experienced in building distribution networks, managing key accounts, executing go-to-market strategies, and optimizing sales performance through data analysis, forecasting, and strong commercial partnerships.

Head of Sales - Sunhome - Bucharest, Romania

(2025-07 - 2026-03)

• Built and led the national sales function serving residential and B2B renewable energy customers.
• Defined and implemented a national sales strategy aligned with company growth objectives.
• Recruited, trained, and managed the sales team, implementing performance KPIs and structured sales processes.
• Expanded market presence through partnerships, direct sales, and brand positioning initiatives.
• Collaborated with technical and operational teams to deliver end-to-end customer solutions.

Strategy & Sales Consultant - Independent - Bucharest, Romania

(2024-08 - 2025-07)

• Advised startups and established companies on commercial strategy, sales processes, and revenue growth.
• Delivered sales training and coaching programs for founders and sales teams.
• Supported companies across IT&C, FMCG, and consumer electronics sectors.
• Helped startups validate business models, define ideal customer profiles (ICPs), and build early commercial traction.
• Led initiatives covering sales, customer care, and post-sales processes.

Country Manager - BORGYCZ - Romania

(2022-04 - 2024-08)

• Managed full P&L responsibility for the Romanian market, overseeing a €500K annual business.
• Achieved +15% year-over-year revenue growth by expanding retail and distribution channels.
• Developed partnerships with major national retail accounts.
• Led sales forecasting, stock planning, and category strategy aligned with local KPIs.
• Negotiated commercial contracts and optimized retail operations.

Sales Manager - Black Tech Group - Bucharest, Romania

(2019-09 - 2022-02)

Xiaomi Distributor

• Managed approximately €800K in annual revenue across 180+ SKUs and multiple product categories.
• Led national sales planning and revenue growth initiatives.
• Coordinated promotional campaigns, including Black Friday and seasonal initiatives.
• Managed stock planning, sell-in/sell-out optimization, and forecasting.
• Led the launch of an e-commerce platform, including SEO and digital marketing campaigns.

Retail and Sales Roles - Multiple Companies

(2010-01 - 2019-12)

Held retail and sales roles with Lenovo, Apple reseller Apcom, Indesit, CORA, Dyson, and Altex. Developed strong foundations in retail sales, premium customer experience, product positioning, and high-volume consumer electronics environments.

Bachelor's Degree - Geography - Ovidius University of Constanța