Radu-Daniel Baitan
Senior Experiential & BTL Lead | End-to-End Project Ownership | Budget & Client Leadership
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Despre
Senior BTL & Experiential Leader with 20+ years of experience delivering high-impact campaigns, large-scale events, and brand activations for top-tier clients (Coca-Cola, Mastercard, Philip Morris, JTI, BAT, Dacia/Renault/Nissan, HP, etc…). Proven ability to lead complex projects end-to-end, manage cross-functional teams, and drive measurable business outcomes. Strong commercial mindset, combining creativity with execution excellence.
Experiență
BTL Manager at VML (2025-05 – Present)
- Provide strategic and operational support to the Client Service team across BTL and experiential projects
- Manage relationships with agency partners and suppliers, ensuring alignment, quality, and timely delivery
- Coordinate external vendors and internal teams to support smooth project execution
BTL & Experiential Event Director at Chrisphil Event (2016-03 – 2025-04)
- Directed complex experiential campaigns and event productions
- Led creative-to-execution pipeline across multiple clients
- Managed teams, suppliers, and production workflows
BTL & Senior Event Project Manager at Magic Maker PR Communication / Untold Universe (2023-09 – 2025-04)
- Led BTL department and high-visibility projects
- Coordinated large-scale event production and execution
Event & Senior Project Manager at Highlight Agency (2022-07 – 2023-08)
Event & Senior Project Manager at Godmother (2021-07 – 2022-06)
Event & Senior Project Manager at Publicis Events (2012-07 – 2017-10)
- Delivered large-scale events across multiple formats
- Managed complex logistics, production, and client expectations
BTL Manager at Wunderman Partnership (2010-03 – 2012-07)
- Built and led BTL & Events department
Account Manager & Senior Producer at Publicis Events (2004-11 – 2010-03)
Portfolio Account Executive at Apollo FX Ltd. (2002-01 – 2004-09)
Event Marketing Coordinator at Mobifon S.A. / Connex GSM (1997-05 – 1999-01)
Actor at Youth Theater, Piatra Neamt (1994-06 – 1997-05)
Educație
Bachelor's Degree in Acting and Performing Arts – Movie and Theater Academy, Bucharest
