Radu-Daniel Baitan

Senior BTL & Experiential Leader with 20+ years of experience delivering high-impact campaigns, large-scale events, and brand activations for top-tier clients (Coca-Cola, Mastercard, Philip Morris, JTI, BAT, Dacia/Renault/Nissan, HP, etc…). Proven ability to lead complex projects end-to-end, manage cross-functional teams, and drive measurable business outcomes. Strong commercial mindset, combining creativity with execution excellence.

BTL Manager at VML (2025-05 – Present)

• Provide strategic and operational support to the Client Service team across BTL and experiential projects
• Manage relationships with agency partners and suppliers, ensuring alignment, quality, and timely delivery
• Coordinate external vendors and internal teams to support smooth project execution

BTL & Experiential Event Director at Chrisphil Event (2016-03 – 2025-04)

• Directed complex experiential campaigns and event productions
• Led creative-to-execution pipeline across multiple clients
• Managed teams, suppliers, and production workflows

BTL & Senior Event Project Manager at Magic Maker PR Communication / Untold Universe (2023-09 – 2025-04)

• Led BTL department and high-visibility projects
• Coordinated large-scale event production and execution

Event & Senior Project Manager at Highlight Agency (2022-07 – 2023-08)

Event & Senior Project Manager at Godmother (2021-07 – 2022-06)

Event & Senior Project Manager at Publicis Events (2012-07 – 2017-10)

• Delivered large-scale events across multiple formats
• Managed complex logistics, production, and client expectations

BTL Manager at Wunderman Partnership (2010-03 – 2012-07)

• Built and led BTL & Events department

Account Manager & Senior Producer at Publicis Events (2004-11 – 2010-03)

Portfolio Account Executive at Apollo FX Ltd. (2002-01 – 2004-09)

Event Marketing Coordinator at Mobifon S.A. / Connex GSM (1997-05 – 1999-01)

Actor at Youth Theater, Piatra Neamt (1994-06 – 1997-05)

Bachelor's Degree in Acting and Performing Arts – Movie and Theater Academy, Bucharest