Silvia Horobeanu

Visual artist and art teacher with experience in international projects and collaborations with brands and cultural institutions. I participated in the exhibition Innovative Costumes of the 21st Century (Moscow, 2019) and was part of the Pepsi Space anniversary campaign (2023). I have collaborated with brands such as Pepsi, Armani Beauty, and L'Oréal x Art Safari for creative projects and PR events.

As a teacher at Dinu Lipatti Arts High School in Pitești, I have coordinated mural art projects, successfully attracting funding and increasing the school's national and international visibility.

Profesor - Liceul de artă Dinu Lipatti - Pitesti

(2020-01)

Costume designer - Adenium Film

(2026-01 - 2026-12)

The wolf in the fridge (short movie) - director Monella Kaplan

Production designer - 2DB Studio

(2026-01 - 2026-12)

Borfași, manglitori și panarame (short movie) - Director Mihai Rîpan 2026

Wardrobe Superviser - Peanut Film

(2026-01 - 2026-12)

Vodafone Business SOC (commercial) - director Luțu

Costume Designer - Ariya Films Prroduction

(2026-01 - 2026-12)

Stele verzi (pilot episode) - director Marin Dinescu

Visual Artist & Project Coordinator - Horse Romania

(2025-01 - 2026-12)

Coordinated and implemented a mural art project in collaboration with Horse România through Liceul de Arte Dinu Lipatti

• Led the development process from concept to execution, working with a team of students and teachers
• Organized and delivered two creative workshops within the factory environment
• Managed communication, logistics, and production aspects of the projects

Stage Designer - Teatrul Vienez de Copii

(2017-01 - 2026-12)

Theatre productions

• The Miser – directed by Petrică Voicu, 2026
• Twelfth Night – directed by Petrică Voicu, 2025
• Gogol'S Town - directed by Petrică Voicu, 2019
• A Midsummer Night's Dream – directed by Petrică Voicu, 2018
• The Millionaire Peasant – directed by Petrică Voicu, 2017

Costume designer - Limette Film

(2025-01 - 2025-12)

Mitsubishi Harukaze Pro - Commercial

Visual artist - Highlight PR

(2024-01 - 2024-12)

Created live illustrations during the store opening event at Băneasa Shopping City

• Engaged with audience through real-time visual creation, enhancing the brand experience
• Translated brand identity into personalized artistic moments

Visual Artist - Highlight PR

(2024-01 - 2024-12)

Live Illustration for L'Oréal Christmas Event - Art Safari

• Invited to create live illustrations for L'Oréal's Christmas event at Art Safari
• Developed on-the-spot artworks as part of an immersive brand experience
• Combined illustration and interaction in a cultural and artistic setting

Visual Artist - Highlight PR

(2025-01 - 2025-12)

Live Illustration for Internal Event - Eucerin

• Commissioned to create live illustrations for an internal Eucerin event
• Developed real-time artworks tailored to the brand's identity and audience
• Enhanced the event experience through interactive visual storytelling

Art Director - Teatrul Giuvliplen

(2024-09 - 2024-12)

Kill the Fascist – video performance for the Timișoara Art Biennale, directed by Mihaela Drăgan

Visual Artist - OMD Group

(2023-01 - 2023-12)

Visual Artist - Selected for Pepsi Space Campaign

• Selected works from personal illustration and animation portfolio featured in the campaign
• Displayed on a large-scale (75m) OOH screen at Unirea Shopping Center, Bucharest
• Animation showcased in collaboration with Allmad.tv during Summer Well Festival
• Extended across digital outdoor formats in Brașov

Visual artist - OMD Group

(2023-01 - 2023-12)

Visual Artist - Pepsi Activation, Christmas Market Sibiu

• Created illustrated postcards for a brand activation during the Christmas market
• Designed visuals adapted for printed formats and public distribution
• Contributed to the brand's presence through collectible, audience-focused materials

Visual artist - OMD Group

(2023-01 - 2023-12)

Visual Artist - Pepsi Activation, Les Films de Cannes à Bucarest

• Created original illustrations for branded materials
• Designed tote bags and stickers as part of a festival activation
• Adapted visual identity across printed merchandise

Stage/Costume designer - Teatrul Mic

(2022-01 - 2022-12)

Theatre Production: Cehov in Showbusiness - director Stefan Lupu

Production Design/Costume Design - ADlm

(2022-01 - 2022-12)

LaDoiPași Campaign "Mai mult timp"

• Designed set and costumes for the campaign "Mai mult timp"
• Developed the visual concept, shaping the atmosphere and narrative of the production
• Translated creative direction into cohesive scenographic and costume elements

Set Dresser/Wardrobe Supervisor - AD FILM

(2022-01 - 2022-12)

Set Dresser & Wardrobe Supervisor - METRO / Metro Chef Campaign

• Managed set dressing, ensuring visual consistency and attention to detail on set
• Supervised wardrobe, coordinating costumes and maintaining continuity
• Supported the overall visual direction during production

Production designer/costume designer - Giuvliplen Theatre

(2022-01 - 2022-12)

Music video - Cine face ura de Rasa - director Cristian Miron, Music video - Tehno Vrajitoarele - director Tsakir Sara

INTERNSHIP MOTION DESIGNER - ALLMAD TV - Bucuresti

(2022-07 - 2023-07)

Stage/Costume designer - GIUVLIPLEN - ASOCIATIA ACTORILOR ROMI - Bucuresti

(2022-01 - 2022-07)

"Safari Fetish" (Theatre Production), Text & Direction: Ionuț Oprea, Artistic Concept: Mihaela Drăgan

• Part of the Roma Heroes in the Streets of European Cities
• Designed scenography and costumes for the theatre production
• Contributed to the visual language of the performance, supporting its narrative and themes
• Collaborated within an international cultural and educational framework (Erasmus+)

Stage/Costume Designer - National Theatre Bucharest

(2021-01 - 2021-12)

Theatre Production: Stupid Fucking Bird - director Razvan Oprea

ART DIRECTOR - Interactive Museum Sighisoara - Sighisoara

(2019-01 - 2019-12)

Scenographer & Installation Artist – The Dracula Investigation

• Created an immersive environment translating the documented story of Vlad Țepeș into spatial experience
• Designed and executed site-specific installations using experimental materials
• Contributed to the museum's visibility as a top-rated cultural attraction (250+ positive Tripadvisor reviews)
• Focused on atmosphere, narrative, and audience engagement

LIGHTING DESIGNER - OPERA ROMANA CRAIOVA

(2019-01 - 2019-12)

Mestophele - director Peter Pachl

Textile print design - Diana Marin

(2023-02 - 2023-02)

Fashion collection - Letter in a pocket SS23

Ateliere de creatie - Asociatia Tangent

(2022-03 - 2023-03)

Ateliere de arte vizuale pentru copiii din mediile defavorizate.