Key Account & Brand Manager at MD International (2025-05 – Present)
- Integrated Management: Successfully blended Key Account and Brand Management duties for the food portfolio to drive aligned market development.
- Commercial Operations: Maintained relationship with top-tier market players, expanded product assortment, and managed end-to-end customer billing and reporting.
- Product Launches: Led sales execution and targeted sell-out activities for new product launches.
National Key Account Manager at Nelt Pharmaceuticals (2023-10 – 2024-05)
- Improved and led all commercial processes related to cooperation with Key Account customers within the pharmaceutical business.
- Acted as a performance-driven team leader, managing a dedicated KAM and Merchandising team across Serbia.
- Monitored and analyzed monthly and quarterly sales results per brand, supporting team members in aligning objectives with internal and external clients.
Brand Manager Nonfood at Centrosinergija (2023-02 – 2023-06)
- Managed brand development and profitability for a wide nonfood portfolio (lighters, shavers, batteries, glue, and stationery).
- In charge of the end-to-end purchase planning process, stock level optimization, and goods ordering while maintaining close collaboration with international Principals and agencies.
- Monitored all related brand costs and developed comprehensive monthly & quarterly business performance reports for top management.
- Cooperated cross-functionally with Sales Force, Merchandising, Finance, Transportation, Logistics, and Warehouse sectors.
Key Account Manager at Centrosinergija (2021-05 – 2023-01)
- Drove company revenue growth through active management of key retail FMCG chains, kiosk networks, and petrol channels.
- Managed a wide portfolio containing well-known food brands and nonfood categories, identifying new business opportunities for sales growth.
- Provided regular sales reports on account progress, goals, and forecasts, while spending the final six months working partially as a Brand Manager.
Marketing Manager Telco for Serbia & Montenegro at Samsung Electronics Adriatic (2015-05 – 2021-04)
- Marketing planning and execution of the local marketing strategy re ATL & BTL activities.
- Successfully managed the regional launch of flagship products (Galaxy S20, Note 20), achieving sales increase by 6% vs 2019 results.
- Executed several tactical Sales supports promotion.
- Main person in charge with marketing departments both for operators and open market customers in Serbia and Montenegro.
Channel Development Executive (HORECA) at Philip Morris International (2013-07 – 2015-01)
- Responsible for building brand image and equity in the HoReCa channel across Serbia utilizing premium BTL promotions and TPOSM materials.
- Managed and optimized an annual channel budget for image building.
- Processes and procedures improvements established.
- Conducted a comprehensive nationwide channel census and executed data-driven market segmentation approved by regional C-level executives.
Brand Manager Jr at Philip Morris International (2011-07 – 2013-06)
- Supported long-term and short-term brand growth strategies for the international brands Bond Street, Philip Morris and L&M.
- Successfully orchestrated the market launch of L&M Slims, leading a complex brand-morphing project from a domestic brand into an international line extension with a 65% success rate.
Brand Executive at Philip Morris International (2008-04 – 2011-06)
Sales Training Executive at Philip Morris International (2006-03 – 2008-04)
Sales Supervisor at Philip Morris International (2004-05 – 2006-03)
Merchandiser at Philip Morris International (2003-05 – 2004-05)
