Igor Radovic

Results-driven SEO Specialist with 6+ years of previous experience, passionate about boosting online visibility and driving organic growth, followed by an increase in conversions. Worked on top company portfolio websites in betting, gambling, and sports media niches with high traffic in many worldwide markets. Expert in market research, on-page optimization, and data driven strategies to increase search rankings.

Proven track record of enhancing website traffic and user engagement through innovative SEO techniques. Always up to date with the latest industry trends and search engine algorithms.

SEO Team Lead at Sigma World (2025-03 – 2025-07)

• Managed and mentored a team of six SEO specialists and analysts, overseeing day to day operations and long term strategy.
• Developed, assigned, and prioritized team tasks. Regularly reviewed deliverables and performance to ensure alignment with business goals.
• Facilitated weekly team meetings and cross-functional syncs to maintain workflow transparency and drive collaboration.
• Delivered detailed performance and strategy reports to senior management, providing insights and recommendations.
• Led comprehensive SEO initiatives including competitor analysis, keyword research, on page and technical SEO audits, content strategy development, and backlink profile evaluations.
• Investigated ranking drops and market trends, producing actionable insights through data-driven research.
• Collaborated with cross functional teams by extracting, interpreting, and presenting data from tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and others to support broader business objectives.
• Participated in the hiring process by conducting interviews, creating test assignments, and reviewing candidates' work to help build a strong, high performing team.
• Audited websites from an SEO and technical standpoint to assess potential acquisition targets and provide recommendations to decision-makers.

SEO Audit Lead at Better Collective (2024-06 – 2024-11)

• Enhanced organic traffic through rich snippet optimizations, clustering, competition analysis, technical SEO in general, and updated SEO templates for M&A.
• Presented at second and third SEO academies and knowledge sharing forums to upskill the team.
• Developed comprehensive SOPs for M&A projects, streamlining due diligence processes.
• Performed E-E-A-T optimizations and content pruning on large scale websites, increasing search rankings and organic traffic.
• Conducted internal linking audits, backlink disavows, and page speed optimizations aligned with Core Web Vitals.
• Organized and led M&A audits, coordinating SWOT analyses and mentoring new auditors.

SEO & M&A Specialist at Better Collective (2021-11 – 2024-06)

• Enhanced organic traffic through rich snippet optimizations, clustering, competition analysis, technical SEO in general, and updated SEO templates for M&A.
• Presented at second and third SEO academies and knowledge sharing forums to upskill the team.
• Developed comprehensive SOPs for M&A projects, streamlining due diligence processes.

SEO Specialist at Better Collective (2021-04 – 2021-11)

• Created a standardized cannibalization template and SOP document, leading to up to 20% increases in organic traffic across portfolio sites.
• Implemented schema optimization strategies, improving rankings across various content types.
• Presented at the first internal SEO academy and knowledge sharing forums to upskill the team.
• Conducted market and competitor analysis, identifying gaps in content and trust elements, driving overall SEO improvements.
• Developed template and SOP for site health audits, increasing performance score across portfolio websites by up to 50%, which lead to ranking better in general.
• Performed merging and acquisition audits regarding content, links, traffic, and technical checks.

SEO & Traffic Analyst at Better Collective (2020-07 – 2021-04)

• Conducted market and competitor analysis, identifying gaps in content and trust elements, driving overall SEO improvements.
• Developed template and SOP for site health audits, increasing performance score across portfolio websites by up to 50%, which lead to ranking better in general.
• Performed merging and acquisition audits regarding content, links, traffic, and technical checks.

SEO & Traffic Analyst Assistant at Better Collective (2019-07 – 2020-07)

• Conducted on page SEO optimizations in general, keyword research for company branded websites.
• Created and presented GA organic traffic weekly and monthly reports which helped to have better insight into how organic traffic is performing on all the portfolio websites with a focus on commercial sections.
• Implementation of custom alerts in GA for some events such are drops or increases in organic traffic, conversions, etc.

Freelancer at Freelancer (2012-01 – 2019-07)

• Provided SEO services, including keyword research, competition research, link building, image optimization, logo design, and content optimization for small and medium sized businesses.
• Designed responsive custom websites or using WordPress page builders.

Bachelor Applied Studies in Electrical and Computer Engineering – High Technical Technology School of Vocational Studies, Kruševac (2016-09 – 2019-09)