Jelena Vilimonović

Experienced brand professional with a background in hospitality and a successful transition into the tobacco industry. Currently working as a Brand Expert at JTI, on the Ploom project since product launched in Serbia. Highly skilled in sales, communication, and adaptability, with a proactive attitude and strong sense of responsibility. Recognized for quick learning, positive approach, and effective teamwork in dynamic environments.

Brand Expert at Japan Tobacco International (2024-04 – Present)

• Promoted and educated consumers about Ploom products through targeted marketing and product demonstrations.
• Collaborated with retail partners to enhance product visibility and increase sales.
• Engaged with customers to gather feedback and improve brand experience.
• Provided ongoing market insights and feedback to support product development and sales strategies.

Brand Ambassador at Philip Morris International (2023-03 – 2024-03)

• Managed daily customer interactions at the IQOS retail, providing detailed product information and support.
• Assisted customers in selecting product options and explained features and benefits to facilitate purchase decisions.
• Conducted product demonstrations to promote trial and adoption of IQOS devices.
• Achieved sales targets through effective customer engagement and consultation.

Barman, barista, waiter and head barman at Hospitality experience (2018-07 – 2024-06)

• Head Barman: Managed bar operations, prepared cocktails, led the bar team, and maintained stock.
• Barista: Prepared coffee and beverages, delivering friendly and efficient service.
• Waiter: Took orders, served food and drinks, and ensured a positive customer experience.

Social Media Management & Digital Marketing Planning – InternetAcademy by LINK Group (2024)

Tourism technician in Tourism – Tourism High School, Belgrade (2014 – 2018)