Maxim Yakushev

13+ years experienced expert in public and media relations (agency and in-house). Proven success in specializing in strategic communications and brand positioning. Strong background in aviation, IT, finance&investments and cybersecurity sectors.

Media relations PRINCIPAL

PromoAge PR agency

Client: Positive Technologies

(2021-now)

Build and generate interest and awareness in Client’s initiatives. Establish media strategy to foster company’s public image, support and promote ongoing activities.

Deliverables:

Successfully launched media support for roadshow and IPO on the Moscow Exchange – 120+ unique media pick-ups(articles, interviews, comments) and 200+ reprints and quotations in media

Grew brand awareness for a larger audience via special projects (advertorials) launches

Ensured wide media coverage for special events: organized 3 press-tours dedicated to the events. (E.g. media coverage for Positive Hack Days had 40+ media pick-ups)

PR director

Dr.Web

(2019-2021)

Coordinated the planning, development, and execution of PR activities in accordance with Company's strategic objectives. Led and coordinated a team of designers, copywriters and marketing communications specialists.

Deliverables:

Raised Dr.Web's citation index for 500% via successful media outreaches

Launched series of interviews with Company's top management.

Ensured regular appearances of Company's experts on national TV and radio channels

Developed and managed social media strategy from the ground up, such as creative content for social media

Media Consultant

Primum consulting agency

Client: Gazpromneft, Vostochnyi bank, Artek (international childrens' centre)

(2017-2019)

Provided full-cycle PR services, consultative approach to business owners in building brand awareness, promotional and customer presence. Coordinated and launched communication strategy for well-known state-owned companies and representatives of large Russian businesses (Gazpromneft PJSC, the Artek International Children's Center, Vostochny Bank)

Deliverables:

successfully held 9 press events (including 3 international)

initiated 200+ publications in major federal publications on a non-commercial basis developed a media distribution network in the following industries (IT, education, politics, transport, finance and fintech).

Senior PR manager

Akado Telecom

(2016-2014)

Developed and implemented strategic public relations and media campaigns to increase Company's awareness. Proactively pitched local press on Company's news and events.

Deliverables:

Organized interviews, quotations, analytical notes, comments

Developed wide variety of materials such as brochures, press releases, and advertising to increase brand awareness. Preparation and initiation of informational occasions in the media and new media

Prepared the annual investor's report.

PR analyst (interim press officer)

Moscow Domodedovo Airport

(2011-2014)

As a PR analyst interacted with a variety of internal and external (e.g. airline companies) stakeholders and partners to achieve media coverage goals in terms of creating various PR opportunities. As interim press officer proactively responded to emergencies, managed reporters onsite and provided comments to media representatives.

Deliverables

Protected Airport's reputation from attack and negative comments in crisis and emergency events

Prepared presentations and materials for industry events, arranged the participation of employees at industry exhibitions, round tables, press conferences

Wrote speeches, Q&A, interviews, industry reports

Other experience

RTS Stock Exchange, Finam, MDM Bank, Bauman State University(Moscow and Myanmar)

(2002-2011)

MCU - Moscow City University

Institute of Humanities - philology and Russian language - 1996-2001

Candidate of Sciences - Russian Language and Foreign Literature - 2004

RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES

Faculty of Economics of the Institute of Economics, Management and Law of RSUH - 2007-2010