Paul Musili

Dynamic Sales and Commercial Leader with over 20 years of progressive experience in sales, marketing, and operations across FMCG and renewable energy sectors. Proven record of driving double-digit growth, building high-performing teams, and executing go-to-market strategies for both multinational corporations and start-ups. Recognized for excellence in leadership, innovation, and strategic execution, including multiple "Manager of the Year" awards.

Regional Sales Manager - North Rift Region at Solar Panda (K) Ltd. (2021-01 – 2024-02)

• Spearheaded regional sales operations, achieving consistent target delivery across 5 branches.
• Designed and executed route-to-market strategies that increased regional customer base by 20%.
• Recruited, trained, and managed 200+ field sales agents, improving productivity by 15%.
• Enhanced customer retention through robust after-sales service and relationship management.

Sales Coach (Consultant, Twiga Foods Project) at Viking Consult Ltd. (2020-09 – 2020-12)

• Trained and coached sales teams on customer acquisition, retention, and revenue pack focus.
• Improved sales efficiency by 30% through field accompaniments and one-on-one mentorship.

Operations Manager at Felipa Enterprises Ltd. (2020-05 – 2020-09)

• Directed sales operations and developed business growth strategies for family enterprise.
• Managed P&L accounts, recruitment, and training of operations staff.

Regional Sales Manager - South Nyanza at Almasi Beverages Ltd (Coca-Cola Beverages Africa) (2018-09 – 2020-04)

• Delivered sales and revenue growth across South Nyanza region.
• Awarded Regional Sales Manager of the Year (2019) for outstanding RED performance. RED (Right Execution Daily) - A market execution tool.

Regional Sales Manager (EABL Project Nafasi) at Viking Consult Ltd. (2018-03 – 2018-08)

• Set up and led sales team that created 3,020 new outlets in North Rift region for Senator Keg in 6 months, surpassing the set target by 10%
• Developed tracking and reporting systems to monitor sales performance.

Institutional Sales Manager at Azuri Technologies Ltd (2017-10 – 2018-02)

• Expanded solar sales channels via MFIs, corporates, and community groups.
• Trained and developed sales teams, strengthening customer acquisition and retention
• Initiated stockist model for company products across the country

Business Development Manager at Sollatek Electronics (K) Ltd (2016-05 – 2017-09)

• Implemented national route-to-market strategies for NIWA Solar.
• Built 10 MFI partnerships to expand product reach and distribution.

Regional Sales Manager - Kenya at d.light Africa Ltd (2012-09 – 2016-04)

• Expanded distribution network from 20 to 1,200 outlets in under 4 years, initiating stockist model.
• Awarded Employee of the Year (2014) for successful product launches.

Area Sales Manager at Rift Valley Bottlers (Coca-Cola) (2004-04 – 2012-08)

• Consistently delivered sales targets; declared Area Sales Manager of the Year (2009 & 2010).
• Trained distributors and optimized territory P&L management.

Retail Sales Representative at Rift Valley Bottlers (Coca-Cola) (1999-04 – 2004-03)

• Awarded Best Sales Rep (2000) for market execution excellence.

MBA in Marketing – Jomo Kenyatta University of Agriculture & Technology (2009-01 – 2010-12)

Diploma in Sales & Marketing – ICM (2006-12)

BA in Sociology – University of Nairobi (1990-01 – 1995-12)

Secondary School Certificate – Ikutha Boys Secondary School (1986-01 – 1989-12)