Associate Product Manager at NEO Digital Bank (2026-02 – Present)
- Gathered and analyzed user feedback, market trends, and competitive insights across multiple sectors, synthesizing findings into clear problem statements and structured reports to guide product decisions.
- Assisted in supporting the product roadmap by tracking progress on upcoming features, flagging dependencies, and helping prioritize tasks based on business impact and team capacity.
- Collaborated with cross-functional teams including engineering, design, and operations to support the development and documentation of new product concepts and onboarding workflows.
- Supported product analytics efforts by monitoring KPIs, summarizing performance findings into regular reports, and identifying opportunities for product iteration and improvement.
Project Manager at NEO Digital Bank (2025-11 – 2026-01)
- Managed day-to-day operations of the telesales and direct sales teams for NEO Later, a BNPL product, coordinating daily targets and tracking individual and team performance against set goals.
- Prepared daily and weekly sales reports summarizing team performance, call outcomes, and conversion rates, sharing results with senior management to support decision-making.
- Collected and organized customer feedback from the sales team, identifying recurring issues and patterns to flag for the product team.
- Coordinated between the sales team and internal stakeholders to resolve operational issues and ensure smooth day-to-day execution of the BNPL sales process.
Product Analyst – Investment Products at NEO Digital Bank (2025-01 – 2025-10)
- Researched and benchmarked 20+ investment apps across capital markets, Sukuk, Robo-advisory, and Wealthtech, organizing findings into comparison tables and summary reports used by the product team.
- Analyzed app features, pricing, and user experience across competitors to identify gaps and potential opportunities, presenting findings in structured PowerPoint decks.
- Helped organize a pre-launch feedback group (Youth Advisory Board) of 15 participants to gather user input on new features before release, summarizing feedback for the product team.
Digital Banking Intern at Saudi National Bank – Digital Ventures Dept. (2024-08 – 2024-12)
- Assisted the Digital Ventures team with research tasks, data gathering, and preparation of internal reports on digital product trends and emerging solutions in the banking sector.
- Participated in internal meetings and workshops, took structured notes, and helped prepare summary documents shared with the broader team.
